Blueland, which just completed a $20 million financing in February, spent most of its time focusing on household cleaning products. Today, this innovative cleaning company launched a new product, a complementary and convenient transportation bath lotion It is a gel like detergent in the form of powder. When you first order, you get a reusable container and a bag of powder. Add it to the water and shake it, leave it for about an hour to "activate", and then it can be used
The goal of this design is to eliminate plastic waste without spending additional space and transportation fuel to transport unnecessary water from the manufacturer to your door.
The company said its products were "made for people and the earth" and used only natural and safe ingredients, such as oats, vitamin E, vitamin B, kaolin and coconut acid ". To further strengthen its environmental reputation, it contained no sulfate, preservatives, phthalates, aluminum and silicon, and did not include dyes or petroleum based ingredients.
Blueland's mission is to continuously reduce people's dependence on plastics, because packaging materials are the largest producer of all plastic waste (46%), while the personal care industry is one of the largest producers, creating more than 120 billion packages worldwide every year. As long as 10% of these products are reused, we can prevent almost half of the plastic marine waste every year.
"After conducting research to understand which products can make the greatest impact on waste prevention, shower gel rose to the first place," said co-founder and CEO Sarah Paige you. "Given the frequency and surface area covered by shower gel, we tend to recycle it faster. One of the most frequent and bulky products means that we will be able to reduce the maximum impact of disposable plastics with only one product.
Blueland's shower gel has three flavors: raspberry, hibiscus, water lily lotion and sandalwood sage.
The shower gel entry kit costs $18 and includes a reusable forever bottle and a powder supplement bag that can make 18 ounces of shower gel; The price of other supplementary bags is $9.