allplants: you don't have to be a vegetarian to eat more vegan food
The name "allplants" has something to do with vegetarianism.
But the appeal of this company is that it is very open to vegetarianism: the
We don't need a few people to be perfectly sustainable, we need millions of people to be imperfectly sustainable. So we don't criticize you if you want to get cheesy.
The brand wants to attract all non-'hardcore vegans' who want to eat more vegan food to consume it.
Frankly, it's also economically wise, since there are so many more non-vegetarians.
Allplants' products are richly paired plant-based quick meals that are heated up in minutes from the time they are opened to the time they are eaten.
In addition to poking at the masses of users who want to try vegan food but secretly think about cheese, and praising users for every 'more vegan' act, allplants' products also focus on 'handmade', healthy and delicious convenience.
Category-wise, it's far from just a boring salad.
Whether it's a meal, a side dish, a breakfast, a snack or a shake, allplants has it all covered, and in general, it means that users have quick options no matter how and when they want to incorporate more veggies into their diet.
In addition, allplants' other social responsibility work is also very 'standard'.
Because of the subscription system, users can also choose to have allplants recycle delivery boxes; claims fair treatment from the supply chain to the company's employees; insists on transparency in ingredient sourcing; uses renewable energy in the central kitchen; and sets a net-zero goal of 2030.