According to Bloomberg reporter mark gurman, Apple plans to launch several improvement measures for Apple fitness + and apple pay this year, and explore a new grocery Service integrated with health applications In the latest issue of power on newsletter, gurman outlined his expectations for Apple's new services this year.
Allegedly, two financial related Apple The service is under development, including a hardware subscription package and a "buy before pay" service for Apple pay transactions. It aims to allow customers to pay Apple pay shopping in installments over a period of time, which is comparable to existing services such as klarna.
Last month, gurman disclosed that the hardware subscription package will allow customers to pay a monthly fee and receive [iPhone] during the subscription period( https://apple.pvxt.net/c/1251234/435400/7639?u=https%3A%2F%2Fwww.apple.com%2Fcn%2Fiphone%2F )、iPad Or Mac. It is said that Apple's goal is to compare the process of buying iPhone or iPad with that of purchasing icloud storage or paying for Apple music subscription. Customers can subscribe to hardware with their Apple ID and app store account.
It is rumored that this service is Apple's "biggest push" for regular sales. Although it has worked on hardware subscription for several months, it has obviously been pushed back to focus on "buy first and pay later". Apple pay service. Gurman said that apple is committed to implementing hardware subscription by the end of 2022, but it may be postponed to 2023 or cancelled completely.
In addition, it is said that apple is planning to add new types of exercise to Apple fitness + through IOS 16 later this year. In addition, it is said that apple is already exploring to provide a "service similar to instacart, which can be integrated with nutritional data in health applications". Gurman pointed out that the service may sound complex to implement and the profit margin is quite low. In addition, he added that he also hopes to make a substantive upgrade to Apple TV + this year.
Expanding the scope of Apple's services has always been a topic of speculation by some analysts. Loop ventures believes that Apple may provide podcasts +, stocks +, mail +, and health + in the future.