According to reports, Apple's eddy cue is trying to shake the company's lucrative service business in order to pay more attention to streaming media and advertising It was learned that cue, as senior vice president of Apple's Services Department, has been updating the responsibilities of several key managers in the Department.
It is reported that the company has regarded streaming media and advertising as two areas of revenue growth. An insider familiar with the situation disclosed that Apple Our advertising business is now "big enough to survive independently".
As part of the restructuring, Peter stern, vice president of Apple services, will no longer deal with the future advertising business, but will focus on video, icloud and other service areas. On the other hand, it is said that Todd teresi, vice president of advertising, will assume more responsibilities in the advertising business. He has been reporting directly to cue since 2022.
As part of its streaming strategy, apple is also trying to expand its sports portfolio. The company recently launched a Friday night baseball product and is working to ensure the right of NFL Sunday tickets.
According to business insider, apple is also seeking the right to broadcast NBA games on its Apple TV + platform.
Over the years, service has been a stable money making tool for apple. In the second quarter of 2022, the Department generated $19.8 billion in revenue, an increase from $17 billion year-on-year.
In addition, apple is also trying to bring more services, including potential "buy before pay" financial services and instacart grocery ordering service emphasizing nutrition.