Yesterday, after Audi's Xiaoman advertisement was issued, it was much sought after, and people in the industry praised its high-level sense of copywriting and shooting. However, "the higher you fly, the harder you fall". That night, brother man, a Tiktok blogger, accused him of plagiarism. Before the deadline, FAW Audi and advertising agent Shangsi made public apologies.
Look carefully, there are a large number of words in Audi's copy that are almost identical, copying the Xiaoman video of brother man of Peking University last year, including the poems quoted at the end of the text. However, after in-depth excavation, Netizens found that some words of brother man of Peking University seem to be non original**
First, he picked out a paragraph from you Lin, the 2017 humanities blogger, and then traced it back to a Sina blog in 2016.
This has also triggered a discussion on the definition of "plagiarism". Can we just copy a few random words and feelings as long as they are the same?
Then there is the discussion of the highlights of the poems in the advertisement. The original text is "the flowers are not in full bloom, the moon is not round, and the mountains are slightly drunk. There is no need to worry about profits and losses. In the end, a small man is better than everything."
Man ge of Peking University said that he quoted Zeng Guofan's words and created them a few years ago, but some poetry software such as west window candle showed that the original author was Zeng Guofan.
Further research found that Zeng Guofan quoted the first sentence in his letter to his brother Zeng Guoquan, but he himself was not the original author, but traced back to Cai Xiang of the Northern Song Dynasty.
It was verified that Cai Xiang was Cai Jing's son.
It was also verified that he had nothing to do with Cai Jing. He was just a calligrapher.
It was also verified that CAI should be Cai Jing, and was also appreciated by song Huizong, a calligraphy and painting enthusiast. However, it is said that because the goods have a bad reputation, later generations changed them to Cai Xiang.
No wonder some people sigh that Audi advertising has driven the development of the whole Internet archaeology.