Since the release of windows 11 system in the autumn of 2021, Microsoft has repeatedly reminded developers that the Microsoft Store will usher in a "major" update At the build 2022 conference, Microsoft further emphasized this point and provided many details to help developers make profits and create a new experience for Windows users
Giorgio Sardo, general manager of Microsoft Store, said that developers are in windows Improved visibility of PWA, APP review and recovery tools for Microsoft pop store, for example.
Make developers' applications easier to find
Developers will now index their applications in the windows search tool. They can not only see the recommended applications, but also install them with one click from the window.
Can migrate quickly
Next is the ability to restore application purchases and installations from a windows device to another device. There is a way to achieve similar results that are currently integrated into the Microsoft Store, and the company's latest proposal simplifies the process.
This feature will be automatically tested on Microsoft Windows store before customers install the new app on Windows store. This will also help developers retain their customers without reminding customers to download their applications again.
Pop up store experience
This will affect the entire Internet and make it a potential flea market for Microsoft stores. Developers can promote any store related application on any website and simplify the installation experience through the badge mechanism.
Similar to the existing apple, Amazon or play store buttons, Microsoft seems to be ready to re participate, allowing developers to promote their applications on its store platform in an easier and more open way.
Microsoft Store Ads
For Microsoft Store developers, the biggest news of the day may be the launch of Microsoft Store ads.
It seems that Microsoft has finally found a way to provide targeted advertising for developers of the Microsoft store so that advertisements for event related activities appear on key applications at the right time.
Soon, developers will be able to create advertising campaigns in the Microsoft Store and leverage the Microsoft advertising platform to plan audiences, contexts and bids to help promote their applications. Surprisingly, Microsoft ads (formerly known as Bing ads) appeared in the year of Windows 8, 8.1, 10 and 11, but Microsoft didn't think of joining up until now.
Microsoft will launch a pilot program that includes a waiting list for developers to register from today.
More flexible tools
In addition to more precise promotion in the Microsoft Store, developers of Win32 (including. Net, C + +, electron, fluent, QT, rust, etc.) and PWA should appreciate the flexibility brought by the Microsoft store team: tools.
Win32
● automated store submission
Using the new GitHub action or rest API, developers will be able to build pipelines directly from their CI / CD, automate and manage application submissions. Microsoft power toys is a good example. You can learn more here.
● application visibility
For example, developers can now make their Win32 applications invisible, such as testing them with a small group of people before going online.
● application telemetry
Developers can now access the new analytics dashboard to gain more insight into their Win32 applications, their user access channels, application usage, health metrics, and installation success analysis.
● application Reviews
Developers can now participate and respond to comments about Win32 applications
PWA
● PWA Starter
This feature can help developers guide their PWA development, improve performance, integrate with the host operating system, and provide a guide for excellent user experience.
● PWA Studio
This is a new visual studio Code extension to help build, package, and publish PWA to the Microsoft Store without leaving visual studio code.
● support meta Quest
Hololens devices already support PWA in Microsoft Store. Meta recently announced that it supports PWA on its VR devices. Microsoft and meta work together to make pwabuilder the ultimate tool for packaging PWA for virtual and hybrid reality, enabling developers to side load packages for meta quest and hololens.