"Buying a computer is equivalent to a 85% discount!" Li Tao, who works in a state-owned enterprise in Shenzhen, told Zhongxin Jingwei that he had wanted to buy a computer for a long time. This time, he planned to start directly when Shenzhen issued consumer vouchers. "The laptop (computer) I like is in the product list of the subsidy activities. I will fill in the application form in the next two days." Li Tao said that after seeing the new policy, many people around him were "ready to move".
Promotion fee for issuing bonds in multiple places
The "new policy" mentioned by Li Tao refers to the "several measures of Shenzhen Municipality on promoting the sustainable recovery of consumption" issued on the 26th. According to the policy, consumers who purchase qualified mobile phones, computers (including tablet computers), earphones, audio and other products will be given a subsidy of 15% of the sales price, with a cumulative maximum of 2000 yuan per person.
In addition, the policy also said that during the period from May to August, 15% of the sales price of qualified household appliances such as TV sets, air conditioners, refrigerators and washing machines will be subsidized, with a maximum of 2000 yuan per person.
According to incomplete statistics of China Singapore longitude and latitude, up to now, many places in China, including Guangdong, Shanxi and Guizhou, have successively issued consumption vouchers, covering many key areas.
Previously, Guangdong Province said that it encouraged all localities to issue consumption vouchers for consumption in retail, catering, cultural tourism, accommodation and sports, so as to activate the consumer market. Among them, cities in eastern and northwestern Guangdong shall issue consumption coupons of no less than 5million yuan, and cities in eastern and northwestern Guangdong are encouraged to increase the amount of consumption coupons, with 70% subsidy for the part exceeding the basic amount.
Guizhou will also start issuing 140million yuan of retail sports and catering vouchers on May 30, mainly divided into "retail sports and entertainment vouchers" and "catering vouchers".
On the basis of 120million yuan of consumption coupons in the early stage, Taiyuan, Shanxi, will raise another 420million yuan to issue consumption coupons to promote the steady recovery of consumption, focusing on the areas of accommodation and catering (including commercial complex), retail general use, household appliances, online general use, culture and tourism, automobile, etc.
Chengdu, Sichuan Province, issued vouchers for consumption promotion activities, and launched superimposed preferential activities for financial units and merchants. This is also the first time this year that Chengdu has issued large-scale consumption vouchers to the whole city, covering key retail, catering enterprises and individual industrial and commercial households in Chengdu.
Subsidies for car purchase
Recently, Changchun, Jilin Province issued a policy saying that 50million yuan of automobile consumption subsidies will be granted to individual consumers who buy cars in the city until September 21.
"My old car can still be driven for a few more years, but I think it would be more cost-effective to replace it now." Liu Min of Changchun just retired last year. She told Zhongxin Jingwei that she might consider changing a new car in the near future, taking advantage of the recent subsidies for buying a car.
Recently, the production and marketing of domestic automobile enterprises have been affected by the epidemic. According to the data of China Automobile Association, the domestic automobile production and sales in April were 1205000 and 1181000 respectively, with a year-on-year and month on month decline of nearly 50%.
China Automobile Association pointed out that since April, some enterprises have stopped production, logistics and transportation are facing great obstacles, and the production and supply capacity has declined sharply; At the same time, consumption capacity and confidence have decreased significantly, and the task of stabilizing the growth of the industry is very arduous.
On May 23, the executive meeting of the State Council decided to reduce the purchase tax of some passenger vehicles by 60billion yuan. In this regard, the Research Report of Industrial Securities pointed out that this round of phased purchase tax reduction is expected to significantly increase the growth rate of passenger car sales in the second half of 2022.
"The reduction and exemption of purchase tax is one of the most effective policies to boost car sales." CITIC Securities pointed out that the policy strength exceeded market expectations and is expected to drive the new demand of 1million-2million passenger cars. "
In addition, China Singapore Jingwei also noted that some regions have recently mentioned the policy of enjoying additional subsidies for purchasing cars.
According to the policy issued by Hubei Province, the subsidy for scrapping old cars and purchasing new energy vehicles is 8000 yuan / vehicle, and the subsidy for purchasing fuel vehicles is 3000 yuan / vehicle; The subsidy for transferring out old cars and purchasing new energy vehicles is 5000 yuan / vehicle, and the subsidy for purchasing fuel vehicles is 2000 yuan / vehicle.
Shenzhen mentioned that individual consumers who have newly purchased qualified new energy vehicles and registered in Shenzhen will be given a subsidy of no more than 10000 yuan per unit.
Qingdao, Shandong Province, proposed to enjoy a one-time subsidy of 3000-10000 yuan according to different models and prices.
Ningbo, Zhejiang Province, has also launched automobile consumption coupons, which are divided into two types: RMB 100000 minus RMB 3000 and RMB 150000 minus RMB 5000, which are applicable to offline purchase of new cars.
"As the epidemic situation eases, more cities are expected to introduce relevant stimulus policies. Some cities may further increase their car purchase indicators." Ping An Securities said that the first tier cities have a large demand for cars, a high proportion of car exchanges, and great consumption potential. Increasing car purchase indicators is expected to release the consumption demand of the automobile market.
Expert: it can quickly stimulate consumption intention
On April 25, the general office of the State Council issued the opinions on further releasing the consumption potential and promoting the sustainable recovery of consumption, which mentioned that to deal with the impact of the epidemic and promote the orderly recovery and development of consumption; Comprehensively innovate and improve quality, and strive to stabilize the basic consumption.
"In April, the local epidemic occurred frequently, and the number of residents going out for shopping and dining decreased. The sales of non essential commodities and the catering industry were significantly impacted." On May 16, Fu Jiaqi, a statistician of the Department of foreign trade and economic cooperation of the National Bureau of statistics, interpreted the total retail sales of consumer goods in April and pointed out that the total retail sales of consumer goods in April fell by 11.1% year-on-year, of which the retail sales of goods fell by 9.7%.
Fu Jiaqi said that the obvious decline in market sales in April was mainly affected by the short-term impact of the epidemic. In addition, the growth of retail sales of travel goods, which accounts for a large proportion of the total retail sales of social consumer goods, has slowed down significantly, which has a great impact on the consumer market.
Yi Bin, chief strategist of Western Securities Research Institute, pointed out that under the impact of the epidemic, the consumption scene is limited, the employment of residents is damaged, and the operation difficulties of small and medium-sized enterprises are superimposed, which has increased the importance of promoting consumption.
With regard to the recent measures of issuing consumer vouchers in many places, Yi Bin said that the new feature of this round of issuance of consumer vouchers is that in addition to the previous non durable goods consumption such as catering, culture and tourism, entertainment and department stores, many provinces and cities have begun to issue consumer vouchers for durable goods such as automobiles, household appliances and real estate.
"In fact, the focus of issuing consumer vouchers is not the multiplier effect." Yang Chang, chief analyst of Zhongtai Securities Research Institute, said, "it is a short-term interrupted economic cycle and real consumption cycle. Through the way of consumption coupons, we can quickly stimulate consumption willingness and open up the cycle."
In addition, Guoyuan securities also analyzed that consumer bonds are directional and adjustable. At present, the sources of funds for issuing consumption coupons in various regions are the combination of government financial subsidies and enterprises' own interest transfer. While boosting consumption, they help enterprises to stimulate the growth of terminal passenger flow and customer orders with a small amount of funds. (Zhongxin Jingwei APP)
(at the request of the interviewee, Li Tao and Liu Min are pseudonyms in the text)