Ideal Car CEO Li Xiang: The Future Product Strategy Is Similar To That Of IPhone. There Will Be 200000 Medium-sized Cars Next Year

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On May 10, ideal automobile officially released the financial report for the first quarter of 2022, which showed that the revenue in the first quarter was 9.56 billion yuan and 31716 ideal one (the national unified price was 349800) At present, the ideal car is still in a state of loss, with a net stain of 10.9 million yuan in the first quarter and a net loss of 360 million yuan in the same period last year, with a significant reduction in the range of loss

It is worth noting that Li Xiang, founder and CEO of ideal automobile, also disclosed the product plan of ideal automobile to 2025 at the performance meeting.

Li Xiang said that the ideal automobile product portfolio strategy in the future is similar to iPhone To meet different consumer needs

He stressed: "our product strategy in 2025 is still to serve family users with children, so we should have products with good size, focus on the price range of 250000-300000, and also do well in the price range of 350000-400000, so as to participate in the market of more than 400000."

After the release of ideal L9, ideal automobile is expected to have three products in 2023, namely, the new extended range product, the first pure electric product and the first medium-sized vehicle product, with a price range of 200000-300000

This price segment has also aroused great interest of netizens. After all, the previous price of more than 300000 has persuaded many young people to retreat, and this price segment will also bring more fresh blood to the ideal.

Ideal L9 Q3 delivery

As for the planning of product types, the increase program is mainly SUV, and the car is mainly pure electricity.

In addition, ideal's second model L9 is scheduled to be delivered in the third quarter of this year

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