Musk Cloud Over Twitter: Advertisers Are Generally Suspicious

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According to reports, three advertising industry executives said that Twitter will face questions from the audience when it shows its advertising opportunities in New York City on Wednesday night, because its plan will face uncertainty when Elon Musk privatizes the social media Musk, CEO of Tesla, is spending $44 billion to buy twitter, but he tweeted that the platform should not put advertisements. Only in this way can we strengthen the control of content audit policy.

Twitter has said in internal staff meetings and public documents that the company's advertising and other businesses will continue to operate normally until the end of the transaction, but they can't guess what changes musk may take.

"He shrouded the whole thing like a ghost." "No matter what twitter says, what people really want to know is what the future will be," said mark dimassimo, founder of dimassimo Goldstein, an advertising agency

Twitter achieved $5 billion in revenue in 2021, most of which came from digital advertising sold on its website and applications.

Advertising industry executives said that most advertisers have not withdrawn advertising funds from twitter, but they are paying close attention to the changes musk has brought to the platform and its business.

"I hope twitter can talk about this because the outside world is curious," said Alex stone, senior vice president of advanced video and agency cooperation at advertising company horizon media

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