Netflix's next move may be to enter the field of live streaming programs, which Apple TV + has provided to its users for just over a month As a big Mac in the streaming media industry, Netflix is looking for the next potentially popular feature to encourage more people to subscribe. After years of impact of on-demand streaming on the broadcasting industry, this most important streaming media company may have to transform into a live content route.
Stills of the circle
According to deadline, Netflix is studying whether to provide live streaming media to its users. Previously, the company has confirmed that it is in the early stage of creating a streaming media live broadcast solution, but has not announced the formal introduction of live content. It is suggested that the earliest live programs may appear in the entertainment series, such as the upcoming dance competition "dance 100", or may be broadcast live as part of Netflix is a joke comedy program.
Netflix live broadcast will not be one-way like TV programs, and live voting and other functions can also be included. For the competition program, the family audience may vote for the winner, or vote to eliminate the contestants. These off-site interactions can be carried out simultaneously with the program.
If Netflix starts the production of live programs, it will be consistent with the schedule of more traditional broadcasters. It will also be more consistent with other streaming media services that already provide broadcast webcast, such as YouTube TV and Hulu.
Unusually, Apple Has defeated Netflix in the field of live streaming media. With the launch of MLB's "Friday night baseball" program in April, Apple TV + has provided users around the world with regular live content.
So far, however, it seems that Netflix may not use this feature for sports broadcasting.