Robert Scoble, the author of AR technology blog, believes that Apple will launch a new user centric web search engine similar to Google, but no more information will appear until January 2023 at the earliest Rumors about Apple creating a Google competitor are not new, but they are not common. Scoble did not provide further details in his twitter, but said that his basis was partly communication with the source and partly inference.
Previously, Scoble said that Apple would launch the foundation of VR business on WWDC in 2022: headwear products and "new ipod "Together. But he soon sent another twitter message, trying to avoid all the information he disclosed about Apple.
"Everything I say about Apple is considered untrustworthy, but I know it," he said on twitter
There are precedents for apple to release Google's alternative services. For example, the company completely abandoned Google maps in the ecological environment and instead fully used its own Apple maps, although it was not smooth at the beginning.
In addition, apple already has a search engine, but not for end users, but for Siri and spotlight. Therefore, for apple, it does not seem necessary to make a huge extension to expand it into a complete Google style general search service.
However, if Apple launches this general search engine for users, it is likely to lose a lot of money. It was previously reported that Google expected to pay Apple $15billion in 2021 to continue to be the default search engine for IOS. If correct, this transaction is equivalent to 15-20% of Apple's annual profit in 2020.
At that time, some people thought that Google paid this amount in order to avoid getting its default search engine status by Microsoft Bing.