Although this is not a major restart, the interweaving of various factors has brought an important moment of change to the world's largest streaming media service. Netflix, for example, is facing stronger streaming competitors than ever before, and users are fed up with rising prices.
At the same time, the attack of password sharing is coming, and the proliferation of spam programs on the platform is more prevalent than ever before, which weakens the attraction of the platform to users. In the past few years, Netflix movies have also disappeared from streaming media.
Specifically, Netflix has significantly reduced its movie library in recent years. And the extent to which it does so may surprise people. What's on Netflix website released an analysis report on Netflix movies in the United States - which found that as early as may 2015, the platform had 4751 movies available for playback (in the United States). Fast forward to today, the number has dropped by nearly 40% - there are only more than 3000 films, of which 1735 have disappeared.
This may sound like a big drop, but there are still some things we must pay attention to.
During the same period, Netflix strengthened its original film production, providing users with films such as "red wanted", "Adam plan" and the English film "365 days: this day", which is currently ranked first in the world by Netflix. In other words, if the original films added by Netflix in the same period are returned, the reduction of Netflix films from the available inventory of streaming media actually seems more obvious.
But more importantly, what is the meaning here? For some people, it may seem like you're paying more for less. If you're a huge movie fan -- remember, it's really something Netflix built early.
Of course, over time, the balance has gradually changed. Compared with movies, Netflix has now received more attention and scrutiny from the media and global users because of its TV programs. Just look at the latest list of Netflix's top ten in the world.
Let's compare the top ten English programs of Netflix as of July 1. The latter received slightly more than 158 million hours of viewing time worldwide. But what about Netflix TV-- Nearly 270 million hours of viewing time.
Speaking of Netflix's films, according to the platform's own data, the following are the world's top ten English films in the last seven days:
365 days: this day - 77.9 million hours of viewing
Silverton siege - 20.2 million hours of viewing time
The mystery of Marilyn Monroe: the unheard tapes - 15.3 million hours of viewing time
365 days - 10 million hours of viewing time
The vault - 6.6 million viewing hours
How it ends - 6.6 million hours of viewing time
The in between - 6 million hours of viewing time
The Adam project - 5.6 million hours of viewing time
Sonic the hedgehog - 4.9 million hours of viewing time
Shrek - 4.5 million hours of viewing time