The Town Behind "I'm From Yunnan" Shoumai Youth

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I'm from Yunnan and Nujiang, Yunnan.

Nujiang River, Lushui City, six reservoirs of Lushui city.

Liuku Lisu, Lisu is so called.

Although no one has counted how many times "I'm from Yunnan" has spread in various forms, as long as you have access to the Internet, you have brushed this magical Yunnan guy at least once.

Exotic and wild faces, trendsetter wolf tail head, beautiful hair dancing with the beat, and the corners of the mouth rising at a strange angle - these elements are combined to make Cai Jinfa in the picture full of primitive and strange sexual charm.

At first, people were confused about this inexplicable melody. But as long as you cycle twice, you can't help but spot check each other's knowledge points in the comment area:

"Random check, what's the name of the frog?"

"Come on, do a cloze."

Next, the baton of making stem was passed to the majority of netizens, and the national Carnival began.

All provinces and cities sent representatives to recite the poem "I'm \\\\\\\\\.

Source: Tiktok

Behind Lisu boy caijinfa's overnight fame, there are countless small town shoumai youths waiting to be selected by traffic in the live broadcasting room of Tiktok Kwai.

They are unknown, but they are still waiting for the moment to turn their fate around

On station B, there is a famous "war song of the provinces". There is a collection of shoumai jokes from nearly 20 provinces and cities. It is a vast and primitive anthropological swamp and explores the rich mines of local China.

Professional netizens will even analyze the city ranking for each season. If your hometown can't even qualify for qualifying, netizens will encourage each other and strive to add glory to your hometown next season.

Before the brainwashing storm of "I'm from Yunnan", there is no doubt that the champion of this season belongs to Gansu. A resounding "Gansu is not big, creating myth" revived the dried up wheat market**

It was Gansu Yanyang (creating myth), a host from Gansu, who shouted this sentence. He has 190000 fans in Kwai. His works have a distinctive personal style - distorted, distorted and exaggerated appreciation of ugliness.

On the hillside of Li County, Longnan City, Gansu Province, the hot sun walked on a section of dilapidated loess road with high spirits. His eyes were full of strange excitement and walked out of the inexplicable spring breeze.

He held a cheap microphone in his hand, and the background sound was the harsh sound effect of the rural stage. He shouted out the rhyming "Gansu quotations" and ended with a dialect "pot lady" (similar to "my God") to express his joy and excitement.

His physical performance constitutes a strong visual impact, sometimes bending into a shrimp shape, sometimes jumping into the sky. Clamp your legs inward and then spread them out. His eyes stared round and his nostrils opened and closed, putting together a picture of laughter and physical discomfort.

His wife Chunxia is mainly responsible for setting off her husband's madness. Chunxia's performance in the video is often perfunctory. Careful Netizens found that she didn't even open her mouth and joked that Chunxia was proficient in "ventriloquism".

Contrary to the strong visual impact, the content of Yanyang shoumai's quotations is not the "continuation of alternative Emperors" in our stereotype, but is similar to the simple yam egg school, which is a new rural propaganda literature with positive energy**

Primitive worship of farming culture:

"Gansu farmers are really great. Planting wheat in the fields creates a myth.

Malt grows well, and farmers rely on it to eat.

There's no need to worry about oil, salt, rice and vinegar. We in Gansu, the pot lady, are also very cow. "

Praise all prefecture level cities and local specialties in Gansu. Sliver, potato, rapeseed oil and Apple will appear in the content of wheat shouting:

"Jingning City, Pingliang, Gansu, this place is really good.

Apple production top ten counties, all over the country to see it.

It has high moisture and can nourish your face. Foreigners say it's sweet when they eat it.

Bright colored apples are good, crisp and sweet. "

Praise for the infrastructure construction of a new socialist countryside:

"There was no electricity in Gansu before, but now the conditions are very convenient.

Since we have electricity, singing, dancing and watching TV.

High tech, new era, cooking in electric rice cooker.

Rice cooker, boiled egg, one egg, pot lady, one swallow. "

Praise of local customs in Northwest China:

"Gansu people, Gansu soul, Gansu handsome men are the most charming.

Gansu land, Gansu slope, Gansu beauty is more.

Gansu soil, Gansu housing, Gansu local shining light.

Gansu mountain, Gansu water, this place, pot lady, is beauty. "

When the mood is full, the couple will also make some simple film reviews, which is quite the style of storytelling under the old overpass:

"Shanghai beach, Feng Jinyao (Feng Jingyao), that period of history should be remembered.

Wenqiang is a handsome young man. He just came to love Cheng.

When a relationship is separated, Ding Li makes trouble inside.

Feng Chengcheng is beautiful, but he was fooled by Jinyao (Jingyao).

A couple of lovers were separated, forcing Wen Qiang to betray again. "

Traffic is the best bait. When Yanyang became a regional phenomenon with great tension, other northwest wheat anchors couldn't help following suit.

In Tianshui City, Gansu Province, @ Zhang Rigui - positive energy chose to wear funny sunglasses, and the range of action was even more exaggerated than the scorching sun@ In the video of Gansu dog egg, even old men wearing dentures joined the wheat shouting battlefield.

Source: Kwai

In addition to this season's champion Gansu, the strength of teams in several other provinces and cities can not be underestimated.

The main force of Hebei team @ Zi Tao invented the ending pose of standing at attention and saluting, which fully shows the style of savage on the streets of North China Plain.

"They all say that we are poor in Hebei and that we are not as popular in Hebei.

Hebei guy is different and has never said counsellor.

It is said that we have planted hundreds of millions of mu of soil and grain in Hebei.

How many Chinese have the distinctive Hebei people fed? "

Last season's dark horse Henan team also maintained a low-key and stable output.

"It is said that we are poor in Henan, and Henan has been a hero since ancient times.

From ancient times to the present, how many generals and handsome have emerged.

Henan people, do not compare, glory still depends on themselves.

Henan people, Henan things, Henan people everywhere. "

Shanxi team, a strong province in the Central Plains, also walked out of its own characteristics with its strength. Four Jincheng guys walked out of the formation of Shenlong wagging their tails and enthusiastically introduced Jincheng cuisine to the people of the whole country.

"One side of the soil and water nourishes one side of the people. Jincheng says to Jincheng people.

People are iron and rice is steel. If you don't eat a meal, you're hungry.

What do Jincheng people eat in the morning? Meatballs, instant noodles, poached eggs.

What do Jincheng people have for lunch? A large bowl of clear soup.

What do Jincheng people eat in the evening? Dip the steamed bread in rice soup with garlic. "

The people of Anhui, backed by Jiangsu, Zhejiang and Shanghai, are confident and prosperous.

"Beijing is big and Shanghai is rich, not as good as Anhui.

Hong Kong Street and American road are not as good as a tree in Anhui.

Rose red, sweet scented osmanthus, not as good as Anhui beef soup.

Paris is beautiful and Sydney is good. It's not as good as Anhui small barbecue. "

Young people everywhere are like folk artists under the overpass. Everyone wants to call their hometown the next Cao County in Shandong.

But they are at the bottom of the Internet contempt chain.

Obviously, they are all positive energy videos. The lyrics of dialect shoumai are rich and accurate, and the emotional color is also very strong. Why does the whole network look down on these people?

The problem lies in the too straightforward "unfashionable flavor".

In fact, the provinces have changed their perspective to "black" the whole territory of China. No one wants to admit that a young man shouting wheat is the business card handed to the Internet by his hometown

Just as the slogan of Yanyang is "great beauty Gansu I publicize", in fact, Gansu has not been positively publicized, but also forced to become a serious disaster area in the past two years because of his appearance.

In his video and live room, Gansu netizens complained about the fellow townsman. Either accuse him of "losing his ancestors" (meaning "losing the face of his ancestors"), or ridicule him for "there is a problem with his ancestral grave", or directly scold him for "muddy water" (Gansu dialect, meaning a person with unclear mind and incomprehensible behavior).

Many netizens in Gansu left a message to him: "I don't dare to say I'm from Gansu now. Thank you very much."


Yanyang's Kwai Homepage

Regional black is the fuse. The fundamental reason is that the creative defects of dialect shoumai are quite obvious.

Plagiarism is a common phenomenon in the industry, and the originality is extremely scarce. The shouting wheat lyrics in various provinces and cities are like eight part essay, beating drums and passing flowers, and changing to who's home.

The content of shoumai is full of exaggerated self-confidence, and the extensive great leap forward lyrics lack the attitude of sincere creation.

There is also a lack of innovation in shooting technology. Most of the videos use the same mirror operation method, perhaps referring to the dizzy three consecutive shots in journey to the West postscript 22 years ago.

Without the momentum of a hundred schools of thought contending, there is a flood of plagiarism and imitation, and it is no longer possible to reproduce the grand occasion of unfashionable video fighting in the north and south a few years ago.

The public's antipathy to unfashionable also stems from the endless wave of unfashionable a few years ago.

When northeast shoumai, as a variant of Chinese local rap, just sprouted, everyone just watched with a joke mentality. However, no one expected that in the later days, shoumai, the live broadcasting room and Kwai grew together in the same period. Onlookers outside the live broadcasting room realized that this was a powerful folk force.

Some people regard shoumai as a treasure in the mouth of beggars on the street, while others regard it as a reflection of the Northeast Errenzhuan. But in any case, it has branded a clear mark for the follow-up Kwai old iron culture. At least, we can see that the so-called "provincial war songs" are originated from the eastern Scala on the black land.

The deafening sound of the capacitor wheat surged between the three small cities in the north and south of the river. Since then, as long as the figure of the Northeast appears in the war songs of all provinces, the barrage will pay homage respectfully: Fengtie warlords, old powerful teams and national teams are prohibited from participating.

It is difficult to judge whether this is good or bad - whether the Northeast has taught the whole country the entertainment way of shouting wheat and waving flowers, or the Northeast has created a distorted "unfashionable ancestor" for all young people**

Then, the "Xi'an slow shake" and "Qinghai shake" in the northwest came into being.

Different from the Northeast technology flow, the Northwest School shakes more calmly and contentedly.

The talent duel between the Northeast theater and the northwest theater is still in stalemate.


Xi'an slow shaking

The northeast tiger and the northwest wolf are hard to distinguish, and the warlord scuffle of "Yunnan, Guizhou, Sichuan and Guangxi" in the south is also quite wonderful.

Compared with the training of the basic skills of the northern flow Party, the southern school obviously has more flower work.

The phrase "slippery roads in the dark, complex society" of the Sichuan team used to be a war song engraved in the DNA of all the spiritual guys of Doudou shoes. As long as a sonorous prelude is sounded, the bloody wind of villages in the city can emerge.

As the first echelon of unfashionable video, Guangxi team has evolved into a self dark realm, full of self mocking spirit and critical thinking.

There is a good story spread on the Internet. As a qualified Guangxi person, you must pass three exams: subject 1 singing folk songs, subject 2 wordy rice noodles, and subject 3 is a set of small continuous moves to enjoy silky and smooth.

Guangxi subject 3

Figure source Tiktok @ legend of Phoenix Zeng Yi

In addition to the spiritual guys in wangzi tights, Guangxi has more ruthless field practice projects: plowing with heads, sleeping in the field and rolling mud with flesh. Even the audience couldn't help persuading Guangxi's old watch to compete so seriously.

The most representative work of Guizhou team, which competes with Guangxi for the first place all year round, is the high-quality MV "Guizhou compared with Guangxi", which is sung by Guizhou guy @ Lingfeng, who looks like rapper Li Jialong.

The song is sampled from the famous single "if you" by the Korean group BigBang. It is matched with the electric sound leaked from the noise reduction headphones and the dream special effect of the firepower young king. Even if you enter station B at midnight, more than 60 people are immersing themselves in this song in real time.

"Compared with Guangxi, I still feel that we are Guizhou cattle B.

There are eight cities in Guizhou. They are so beautiful.

Bijie, Duyun, Tongren, Anshun, Zunyi, Southeast Guizhou.

Kaili sour soup is famous for its delicious taste in Southeast Guizhou.

And Liping pickled fish and Zunyi Maotai liquor.

Tongren also has Fanjing Mountain, which is beautiful.

He is a bit naive not to eat Congjiang Ponkan.

Duyun, Duyun. Liupanshui is really beautiful.

When you come to Anshun, you come to Huangguoshu. Guizhou is really beautiful. "

Netizens from all over the world have also cultivated the spirit of self mockery through rounds of unfashionable trials, from expelling registered residence to giving up the struggle——

At first, it was "I apologized for my hometown to the people of the whole country", and finally it became "don't pretend, let's have a showdown, that's what we have there".

The young people in the town who are active in the ghost livestock collection at station B don't know that selling ugliness is not a long-term plan?

Life is all about breaking silver.

Classmate Zhang, Li Ziqi and sister Taozi in Sichuan are outsiders' A-side imagination of rural life. Bamboo forest, mountains and seas, raising chickens and pigs, making a fire and cooking, and then lived a Taoyuan life of "I don't know there is a Han Dynasty, regardless of the Wei and Jin Dynasties".

But how long can a platform hold a classmate Zhang?

Source: station B @ Li Ziqi

Side B in the countryside, in the live broadcasting room in the early morning of Kwai. Some people are selling boneless chicken feet with goods, some are knocking the roof over with PK, and some are chatting with brother Bangyi.

They are young people outside the mainstream discourse. They have no luck to become the next classmate Zhang and no capital to become the next li Ziqi. However, to become the next Yanyang in Gansu, the cost is much lower - besides, they can earn money and live a good life.

The unchanging rule of local China is that as long as you can make money, you will never be humble

Late night PK live studio

In the cruel market, there is always a need for someone to act as a clown. Even being a clown can't stand in the center of the stage in a day.

Before shooting the quotation of "Gansu is not big", Yanyang also experienced a road of exploration.

At first, he and his wife Chunxia filmed a farm sketch comedy together, which echoed the content of the Northeast Errenzhuan, nothing more than the slapstick of rural couples, the shit, fart and urine of the next three routes, or the ridicule of men's and women's sexual life.

From the beginning, he made clear the line of being ugly. In early videos, he often played a strict husband with two braids on his head. Even the two children of Yanyang and Chunxia will appear on the camera and participate in the shooting together. The young children can't even speak quickly.

If you have the opportunity to enter his studio at 2 a.m., you will enter another dimension.

Yanyang speaks Gansu Mandarin in front of the camera, hums folk songs in dialect, burps in front of the camera, eats supper and drinks cans of tea. In the small plank house, there is also a banner of "Gansu is not big, creating myths".

Young people in the same situation as Yanyang are gathered here. Spectators use the way of reward to board the audience ranking list, and then deliberately change their ID to "Yanyang's father" and "Yanyang's second Lord". According to the Convention, Yanyang needs to read out the reward person's ID.

Once in a while, as long as you brush 6 "beers" in the live broadcast room, you can get the happiness of watching monkey drama.

The spectators made yellow jokes on his wife Chunxia and teased him and his female apprentice, but Yanyang never seemed to care.

Someone scolded him for losing Gansu's face. He replied expressionless to the camera: "I never wanted to represent Gansu, but I'm a male star in Gansu. I can't help it."

Some people are also puzzled: China is a vast country with a large number of talents in all provinces. Why don't young people in the north, Shanghai and Guangzhou shout wheat?

Speaking of the contestants from Beijing, Shanghai and Guangzhou, the netizens of station B commented that they couldn't even do the youth training team (teenagers) who shouted wheat to strengthen the province.

This group of ironic comparisons is the best answer - the more developed the economy, the weaker the shoumai and unfashionable culture. On the contrary, in areas with relatively backward economy, the only way for young people who stay in the countryside to look up is to be a net celebrity**

Most of the young people who shout wheat in dialect are not meant to be the protagonist of the ghost livestock collection at station B.

I talked to two young people who often appear in the collection of provinces. I found that the reason why they shoot videos is very simple - just want to boast about the good of their hometown, or be lucky, become a local online celebrity, earn some money and make life better**

In Shanxi war song, the @ birthmark male god with infinite scenery told me that his original intention is to let foreign friends who don't know Shanxi see the new changes in Shanxi.

"There are still many beautiful places in Shanxi. I don't want you to ignore Shanxi. Shanxi has really paid a lot for the whole country. Friends from other places say that Shanxi is very poor, there are coal seams all over the sky, and the rich are coal bosses. In fact, Shanxi is developing very well now, our air gas quality index is particularly high, and our urban construction is getting better and better."

As his online Id said, his right face has a cyan birthmark. His classmates and friends laughed at him and gave him an ugly nickname. When I was 9 years old, I experienced my parents' divorce, "my childhood was dark".

But the short video showed him another way of life. "Originally, because of my appearance and family, few people appreciated me and liked me in real life, but after I sent a popular video at that time, many netizens left me a message saying they wanted to be good friends with me, which made me feel warm as never before. That's why I always insisted on updating the video every day."

After he became famous, he also brought goods in the live broadcasting room and usually received some business advertisements from local exploration stores. He, 27, told me that this is not a long-term plan. I have to think about how to transform in the future.

Shanxi war song of birthmark male god

Lingfeng, who became popular at station B with a song "comparison between Guizhou and Guangxi", thinks that the user of station B has stolen his works on Kwai. "I don't know why I'm so angry. I'm not in a particularly good mood. I feel like this (embezzlement) is wrong."

He has been the Lingfeng of unfashionable icon in Guizhou for 2 years. He is only 21 years old this year. He lives in Qiandongnan Miao and Dong Autonomous Prefecture of Guizhou, and is a minority. He worked as a waiter, worked as an atmosphere group in a bar, worked as a teacher in a hip-hop studio and sang.

He changed the major and minor events he experienced in daily life into short video scripts, which were stored in his own mobile phone memos and updated on the paragraph number of Kwai. Editing, shooting and later stage are also self-taught.

His understanding of positive energy short video is very pure and primitive: "I want others to know that bad things can't be done."

Brotherhood, friends who owe money but don't pay it back, being bullied by the rich second generation in childhood because of poor family circumstances, once successful, he raised his eyebrows and made money to buy betel nuts - these childish stories and his most primitive and simple fantasies about a successful life constitute short-term video works with low Lingfeng flow. His understanding of the screenwriter is "like writing a composition, you can write with a theme".

Now he also receives some business, "promote an app, according to the unit price, like my 1 million fans, that is, 7000 yuan for an advertisement. There are also goods selling, live broadcasting and reward. These are my sources of income."

When I asked Lingfeng, did that MV help the outside world understand his hometown? He answered easily: "I've helped you, at least I know our Southeast Guizhou Province. Many specialties in Southeast Guizhou, such as Kaili sour soup and Liping pickled fish, are selling well because of my song."

Lingfeng's Kwai Homepage

Young people in rural towns who make a living in the live broadcasting room may still sit on the e-sports chair and broadcast PK with people at night, may shoot shop videos for unknown small restaurants in third tier cities, or may be creating short plays that users in first tier cities can't brush once. Perhaps like Cai Jinfa, he demolished the reinforcement on the construction site in Huzhou, Zhejiang Province. He never thought that he would briefly rewrite his fate because of the sentence "I'm from Yunnan".

These obscure individuals form the B-side landscape of China. This landscape is watched, gazed and re created by another group to assemble a freak show and form a new landscape again.

Five years ago, the New York Times commented on Li Tianyou, who was full of controversy at that time: "with vulgar jokes and impromptu jokes satirizing modern life, he has become a hero in the eyes of the dissatisfied young generation in China's small cities and rural areas. Many of them hate elites, doubt authority and are eager to escape boring low-income jobs."**

This passage still applies to young people in small towns and villages today. They in the live studio can't control their education and the future. Either take the bucket into the factory or bet on the road of Internet popularity. The only thing you can control freely is a smartphone and a condenser wheat.

This reminds me of the book of songs.

Guofeng is a folk song of the Zhou Dynasty. It is a simple daily life and has been written into its own music by the folk people. Some praise their hometown, some sing about love, some complain about betrayal, and some miss their lover. Short videos and dialect shoumai outside the mainstream discourse only express these stories, but the artistic level is different.

Are they the bottom bards of this era, or a grain of dust under the wheel

I'm afraid only time will give the answer.

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