According to the information report, Apple The company made a decision in 2019 to continue to develop an independent head display with its own processing capacity, rather than a head display paired with the base station. From the first few days of development, Jony ive promoted the development of independent version, and Apple's senior management supported him. It is reported that this choice has had a lasting impact.
In the years following this decision in 2019, Apple's team working on the project worked hard to overcome the technical obstacles related to chips, cameras and avatars. These obstacles have had a real impact. A report in January showed that Apple canceled its plan to debut the device on WWDC in 2022.
People familiar with the matter said that the current products did not provide a high-quality experience. Apple executives expect to surpass the AR experience of rivals such as meta, with little delay and advanced graphics and body tracking. The information says Johnny ive has fundamentally changed the main goal of the product. Initially, it was intended to be a device used by creatives and professionals at their desks. Jony ive envisions it as a portable product.
Other details in the report include that Apple hired Kim vorrath to help restrain the team. The previous behavior of the team was more like a "free and loose" startup within apple. The report also said that Apple's team took the equipment disguised as measuring equipment to the field to test the production of digital maps.
The impact of Jony ive is still lingering on this project. Although the Apple Design Director left the company in 2019, it is said that he is still working with iPhone The manufacturer shall negotiate the head display. It is reported that he continued to adjust the design of the equipment. Apple is continuing its efforts to reduce the component costs of the device and is also working with other companies such as unity technologies to allow third-party developers to create software for the head display.