According to foreign media reports, Buick plans to stop selling gasoline powered vehicles in North America by 2030** Before that, the company will build a complete lineup of electric vehicle products. Buick and Cadillac will realize full electrification in roughly the same period of time, and promote its parent company general motors to realize that by 2035, all light vehicles sold will be electric models. Buick also released a new logo on June 1 to demonstrate a comprehensive reform of its products.
After releasing the new logo, Buick hopes to reshape its image. The brand's new logo changes the classic three shields to a horizontal arrangement instead of a diagonal arrangement, which is the first time the company has changed its logo since 1990. From next year, the new logo will appear on new models, including electric vehicles. The company said in a statement that in the future, the new standard will also use new typesetting design, color and marketing methods.
Source: Buick
Buick plans not to launch new diesel models after 2024. Three other sources disclosed that the company would stop producing internal combustion engine vehicles by 2030, and the company officially confirmed the plan. Before that, Buick will sell both electric vehicles and internal combustion engines.
Buick's future electric vehicles will be called electras, and different models will be distinguished by adding a letter or number. Electras is the name Buick used for its large cars from 1959 to 1990. Buick will use the name Electra to distinguish its electric vehicle from its internal combustion engine vehicle, but both will use the same design concept. The company said that thanks to GM's ultra battery architecture, there will be more space in the compartment of its electric vehicle, so as to improve the comfort of people in the vehicle.
Buick has not yet announced its plans for electric vehicle transformation in China (the world's largest automobile market) and other countries, but Peterson said that the name Electra will be used worldwide.
Autoforecast solutions predicts that Buick will launch an electric vehicle with a size similar to that of envision to kick off its electrification. Buick did not disclose any details about its electric vehicle launch plan.
Rob Peterson, Buick marketing manager, said that with more mass market crossover vehicles and SUVs coming on the market, the speed of electric vehicle transformation may be accelerated. He said: "this is what Buick is doing today. One of Buick's advantages is the way we use technology. Buick's technology is easy to understand, intuitive and purposeful."
Buick's reputation in quiet tuning will help the company achieve outstanding results in the era of electric vehicles. In electric vehicles, engine noise is no longer present. Peterson said that over the past two decades, the brand has always put creating a quiet carriage and driving experience in the first place. "The noise inside the car comes from the wind, the tires and the engine. In the field of electric vehicles, the engine is gone and replaced by a quieter motor," he said