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It is reported that at the end of 2021, the advertising monitoring of the General Administration of market supervision found that the actor Jingtian was suspected of violating the relevant provisions of the advertising law by endorsing the relevant commodities of Guangzhou Infinite Health Technology Co., Ltd. and sent the relevant clues to the Guangzhou market supervision department of Guangdong Province according to the work flow for verification and handling according to the law.
Guangzhou Municipal Market Supervision Bureau immediately organized forces to check relevant clues, and Guangzhou Tianhe District Market Supervision Bureau filed a case for investigation.
It was found that Guangzhou Infinite Health Technology Co., Ltd. selected Jingtian as the advertising agent for the "fruit and vegetable" food it produced and operated, the relevant "fruit and vegetable" food is ordinary food, and the company has no effective evidence to prove that it has the effect of "preventing the absorption of oil and sugar"**
Jingtian still claimed in her own name and image that the endorsed products had the effect of "preventing the absorption of oil and sugar" in the advertisement, and her behavior has violated the relevant provisions of the advertising law, even though she should know that the laws and regulations stipulate that ordinary food shall not be publicized for treatment, health care and other effects according to law, and has not verified the relevant effects of the endorsed products through effective means.
Jingtian's illegal income from the above advertising endorsements totaled 2.579 million yuan In accordance with Article 61 of the advertising law of the people's Republic of China, Guangzhou Tianhe District Market Supervision Bureau decided to confiscate Jingtian's illegal income and impose a fine of 4.6422 million yuan (7.2212 million yuan in total).
Guangzhou municipal market supervision department has dealt with the relevant illegal acts of Guangzhou Infinite Health Technology Co., Ltd. in accordance with the relevant laws and regulations.