Online Car Hailing Market Under The Epidemic: Users Make An Appointment And Turn To Offline

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At present, we are facing a severe and complex situation of epidemic prevention and control. According to the requirements, since May 12, all online car Hailing platforms in Beijing have designated electronic fences in the south of Chaoyang District (south of Chaoyang Road, excluding Chaoyang Road), Fangshan District, Shunyi District (except capital airport), Haidian District, Fengtai District (except Beijing South Railway Station and Beijing West Railway Station) and medium and high-risk areas. They are not allowed to send orders to and across the above areas, and patrol taxis are not allowed to enter the operation.

However, in the above areas, some residents who can move freely still have travel needs. In the interview, the reporter found that many Beijing residents have contacted the car Hailing drivers through the "offline" way to meet their travel needs.


Photographed by reporter Cui Zhiming, the waiting "Shouqi appointment" in a sealed control community in Chaoyang District, Beijing

Travel reservation changes from online to offline

According to Beijing Radio and television, some passengers choose freight platforms such as freight Lala to travel by truck. In order to avoid the photographing supervision of the freight platform, passengers will cooperate with the freight driver and prepare a small bag to facilitate the driver to take photos of "goods" and pretend to pull goods. Beijing Radio and television commented that changing cargo Lala into "guest Lala" will not only increase the social transmission risk of the epidemic, but also lack safety protection for passengers.

A user living in Shuangqiao Jiayuan community in Chaoyang District told the daily economic news: "I haven't made an online car appointment for half a month. If I go far, I'll make an appointment with my brother and he will drive me; if I'm closer, I'll call the driver of the next village without using a watch."

According to the above user's description, the driver's phone was specially asked for by her from a nearby small vendor, just to alleviate a rainy day. She has stored the telephone and wechat of two drivers, one is an online car Hailing driver and the other is a taxi driver.

An online car Hailing driver also told the "daily economic news" reporter that he privately stores the contact information of some customers and often helps customers pick up and send some guests without playing a watch. The round-trip distance of more than ten kilometers is basically "200 yuan at a one-time price"; When he is too busy, he will transfer some business to his peers. However, the premise for passengers and drivers to leave contact information for offline car Hailing is that they are close to each other.

In addition to the way passengers take a taxi, the working and living conditions of online taxi drivers have also changed. An online car Hailing driver in a sealed off community in Fangshan District told the daily economic news: "it's better to go out to work during this period than to seal it at home. If you seal the company to give free money (vehicle rent), the risk of infection is also small."

The above online car Hailing driver said that in his years of employment, many drivers have withdrawn from the team. However, from March to April this year, the online car Hailing business was very depressed, but no one seemed to quit. On the one hand, the signing company insured the drivers, on the other hand, it was difficult for the drivers to find a satisfactory job after they quit.

According to the data of the Ministry of transport, in April, which should have been the peak taxi season, the national online car Hailing order volume was only 476 million, a sharp decrease of 37.4% year-on-year and a continuous decline month on month, with a decrease of 32.4%, 13.6% and 11.6% respectively compared with the first three months of this year.

The platform plans to reduce the vehicle contracting fee

In view of the above situation, at present, many travel platforms are also trying to help online car Hailing drivers overcome difficulties. The relevant person in charge of Cao Cao's travel told the daily economic news that in view of the reduction of driver's income during the epidemic, Cao Cao's travel will check the drivers in the isolated control area one by one. Once verified, the cost during the epidemic prevention and isolation period will be reduced at the first time, so as to reduce the driver's driving cost to the greatest extent. At the same time, the platform will strengthen the multiple guarantee of epidemic prevention materials for drivers. In addition, with the help of Cao Cao's home driver care fund, Cao Cao's behavior platform drivers speed up the payment of emergency subsidies when they are in deep trouble due to unexpected diseases.

Shouqi group is working out a rent reduction plan for contract drivers, and the specific reduction rules have not yet been implemented. According to the driver of Shouqi who contracted Nissan Teana model, Shouqi had previously reduced the vehicle contracting fee of 6600 yuan / month to 5100 yuan / month.

Shouqi also specifically lowered the assessment criteria for the rating of some drivers, making it easier for drivers to achieve a better rating. For example, drivers who meet the rating of Shouqi can enter the "Zhenxuan fleet", and Shouqi will give priority to the "Zhenxuan fleet" when distributing orders.

However, whether the third-party company cooperating with the online car Hailing platform will reduce the relevant fees of its contracted drivers still needs to be judged separately. Some third-party companies are not bound by the online car Hailing platform in this regard.

In terms of epidemic prevention and control support, Cao Cao travel, Shouqi car hailing and other online car Hailing companies organized fleets and participated in the guarantee of epidemic travel respectively. Among them, Cao Cao's travel actively connects with the competent departments, makes transportation capacity scheduling arrangements, establishes a party member pioneer emergency support team, and provides emergency vehicle support for special groups and the government's transportation of nucleic acid test samples.

Shouqi group has set up a support emergency fleet composed of 300 Shouqi online car hailing in Chaoyang District to ensure the medical needs of non emergency and critical patients in the closed (managed) control community and the south of Chaoyang.

A Shouqi taxi driver who participated in the medical support of the sealed off community told reporters that he was selected by the original team company to join the epidemic protection emergency team. He has worked in several sealed off communities in Chaoyang District for several days, during which he only had a day off. However, the driver did not know how to calculate his labor remuneration during the epidemic protection work. He told reporters that "the company will tell me how to calculate and how much the remuneration is after this period of work is completed".

Referring to the impact of the Shanghai epidemic on the Shanghai online car Hailing market in April, the online car Hailing platform companies deeply engaged in the Beijing market are likely to see a sharp decline in orders in May. According to the statistics of the national online car Hailing regulatory information interaction platform, among the top 10 online car Hailing platforms in terms of orders in April this year, the road sharing travel with Shanghai as the center and deep cultivation in the Yangtze River Delta experienced the largest month on month decrease in orders. The order volume of xiangdao travel in April decreased by 40.5% month on month compared with March, and the decline of sunshine travel ranked second did not exceed 15%, while the order volume of Shouqi car hailing and huaxiaozhu in April increased by 8.8% and 1.4% month on month respectively.

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