Not long ago, iqiyi released its financial report for the first quarter of 2022 as of March 31, with a total revenue of 7.3 billion yuan in the first quarter, a year-on-year decrease of 9% The net profit attributable to iqiyi was 169.1 million yuan, while the net loss in the same period of last year was 1.3 billion yuan, which was the first time iqiyi realized quarterly profit Subsequently, the news that iqiyi turned a loss into a profit in the first quarter attracted attention from all walks of life. Some people questioned that iqiyi's profit was realized by "cutting the flesh" of layoffs last year.
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According to the @ economic information daily, in response to this, Gong Yu, CEO of iqiyi, said in an exclusive interview: * "the core of loss reduction is to improve efficiency. Iqiyi will not do anything to quench thirst with poison. * the 20% reduction in personnel is mainly because inefficient businesses are not done, so relevant personnel should be reduced."
Gong Yu stressed that the core of iqiyi's decision-making is still to achieve sustainable development and not to reduce costs for the sake of reducing costs.
It is worth mentioning that over the past two years, iqiyi has continuously increased the price of VIP members. In December last year, iqiyi announced that the price of membership fees would increase, mainly for monthly fees and quarterly cards.
Among them, the continuous monthly package is increased from 19 yuan to 22 yuan, the continuous quarterly card is increased from 58 yuan to 63 yuan, the ordinary monthly card is increased from 25 yuan to 30 yuan, the ordinary quarterly card is increased from 68 yuan to 78 yuan, and the annual card membership fee remains unchanged.
Iqiyi said, "in order to establish a more benign industrial ecology, let excellent content producers return, and finally provide more and better content for members, we decided to adjust the member price."**
