Recently, luxury brand Gucci and sports brand Adidas launched a joint umbrella, which is covered with GG letters and Clover printing The price of this umbrella is very high, as high as 11100 yuan According to the official introduction, this umbrella is inspired by the good memories of the creative director in the 1980s and 1990s, and integrates the rich and long historical heritage and iconic design language of the two brands.
However, this expensive umbrella is not waterproof, which has aroused heated discussion among netizens:
How can such an expensive umbrella be used to keep out the rain
At least gave an umbrella, no open robbery
I have to protect it when it rains
It's like an umbrella made of art
In fact, Gucci's official website also has a waterproof version of the co branded umbrella, which costs 14390 yuan, 3290 yuan higher than the non waterproof one.
The current epidemic has promoted the online development of luxury goods. According to the 2021 China luxury digital report, the online sales of China's luxury industry further developed rapidly in 2021, with a year-on-year increase of 75% to US $24.7 billion (about 167.6 billion yuan)