This week, tiktok launched tiktok live subscription service, which enhanced the competition with Twitter, youtube and other websites Similar to the products of competitors' streaming media websites, the new service will provide users with a series of benefits, including user-specific chat, customized expression, badge and so on.
According to tiktok in its @ tiktoklive_ According to the information released on the creator account, the project will officially start testing on May 26, and only some creators will be invited to participate in the initial stage.
Tiktok's consideration of entering the subscription field was first disclosed by the information in January, but the specific details were not clear at that time. Tiktok has been @ tiktoklive for the past week or so_ The plan is announced on the creator channel, which mainly shares updates for the creator community.
In addition to the usual subscriber benefits, subscribers will also be able to control the camera in the creator's live broadcast. In addition, the longer viewers subscribe, the badge will be updated to give longer-term subscribers more visibility, and creators will be able to personalize their live studio.
Some creators have started sharing their participation in the new beta with their fans on tiktok and other social media. Although some testers are live games, the plan is not limited to this. It seems that tiktok has invited a variety of creators to try to subscribe, including artists, bloggers, beauty experts, ASMR creators, Spanish creators, musicians, dancers and so on. Everyone customized their own expressions for subscription.
The pricing of these streaming media has not been announced, but some creators have shared that it is "equivalent" to the pricing of twitch, and tiktok's revenue share is the same as that of twitch. As a reference, Twitter's subscription fee starts at $4.99 a month, and twitter takes 30% - 50% of its subscription revenue (although a Bloomberg report says this may change).