On the morning of May 23, Beijing time, Xiaomi and Leica camera announced today that they have officially reached a mobile image strategic cooperation. The first image flagship mobile phone jointly developed by the two sides will be officially launched in July this year In this regard, Lei Jun, founder, chairman and CEO of Xiaomi group, said: "Xiaomi and Leica agree with each other's pursuit and ideas, appreciate each other's advantages and industry influence, and this cooperation will provide a strong boost to Xiaomi's image strategy. In the cooperation, from optical design to adjusting aesthetic orientation, the innovative technologies, product philosophy and image ideas of both sides have experienced unprecedented deep collision and integration."
Matthias harsch, CEO of Leica camera company, said: "it is a great honor to announce the long-term strategic partnership with Xiaomi. Both Xiaomi and Leica are global high-end brands. In this unprecedented cooperation, both sides are committed to creating a new era for mobile photography users. We believe that the first image flagship mobile phone jointly developed by the two sides will reveal our forward-looking initiative."
