*In late April, Tencent officially adjusted the prices of Tencent video VIP and super film and television VIP members, * related topics rushed to microblog hot search, attracting the attention of netizens. Before that, the member prices of major video platforms, including Tencent video, have risen for a round. According to @ DT financial statistics, it is found that there are 20 internet entertainment and life platforms, with a total of 48 members, with an average of 2.4 members per application.
*Video / sports platforms have the largest number of members, with an average of 3.75 per platform, * followed by music platforms and video platforms. Radio / radio / Book Listening platforms are the least, with an average of 1.3.
So how much does it cost to achieve "member freedom" on all platforms?
@DT financial statistics (excluding joint members), it costs 1221 yuan per month to buy 48 members of each platform, this cost is not a small amount. Even if you buy one for each type of member according to the average price, it will cost 98.9 yuan per month.
It is worth mentioning that for the price increase of members, iqiyi once said that the price increase is to provide better content for members.
Iqiyi said that the subscription price of members of the current video platform has been low, even affecting the healthy development of the industry, therefore, in order to establish a more benign industrial ecology and finally provide members with more and better content, we made the choice of price increase**