Lu Weibing: The Cumulative Global Sales Volume Of Redmi Note Series Exceeds 280 Million Units, And It Is Necessary To Be The Promoter Of Midrange Machines

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Xiaomi's brand redmi recently held a press conference and officially released two new machines, redmi note 11T pro and redmi note 11T PRO +. Both new machines are equipped with Tianji 8100 processor, and the whole system is equipped with 144hz LCD screen as standard; In terms of charging life, the self-developed surging P1 chip is put into the note series for the first time, and is equipped with 120W flash charge, while the pro version adopts 67W fast charge and 5080mah battery.

Redmi Note Series is mainly aimed at the mid-range consumer market. "Up to now, the cumulative global sales volume of redmi Note Series has exceeded 280 million units, and has become the leader of mid-range mobile phones." Lu Weibing, partner of Xiaomi group, President of China and international department and general manager of redmi brand, said.

With the continuous growth of the user group of note series, the needs of users are more diverse. Therefore, note series has been re planned from the perspective of product portfolio and iteration strategy. On the basis of the existing "high-quality basic model" note and "flagship function popularization model" pro, the PRO + model focusing on "cutting-edge technology and early taste" is introduced to accelerate the popularization of new technology. Start the iterative strategy of "two generations a year", that is, focus on performance upgrading in the first half of the year, named after the suffix t (turbo); The second half of the year focuses on experience upgrading, which is a conventional digital iteration. Two generations of products are on sale at the same time, with different emphases, so as to meet the needs of a wider range of users.

The performance of redmi note 11T Pro Series is improved based on note 10 pro. The whole system is equipped with Tianji 8100 processor and is equipped with lpddr5 memory and UFS 3.1 flash memory for the first time. In order to meet users' demand for more extreme capacity, note 11T PRO + also provides 512gb storage version.

Note 11T Pro is equipped with 144hz LCD screen. Xiaomi's surging P1 chip is put down for the first time. Redmi note 11T PRO + realizes 120W flash charging, which can charge 4400mAh battery to 60% in 10 minutes and 100% in 19 minutes. Note 11T Pro released at the same time adopts 67W fast charging + 5080mah battery.

Redmi note 11T Pro Series is equipped with 64 million AI ultra clear camera, supporting stereo dual speakers, X-axis linear motor, full-function NFC 3.0, infrared remote control, Bluetooth 5.3 and 3.5mm headphone port.

Both new machines are available in three colors, including atomic silver, time blue and midnight black. Note 11T Pro 6GB + 128GB version 1799 yuan, 8GB + 128GB version 1999 yuan, 8GB + 256gb version 2199 yuan; Note 11T PRO + 8GB + 128GB version 2099 yuan, 8GB + 256gb version 2299 yuan, 8GB + 512gb version 2499 yuan; In addition, there is redmi note 11se specially launched for 618 promotion, with 4GB + 128GB version of 1099 yuan and 8GB + 128GB version of 1399 yuan; During the 618 promotion period, all the above models will enjoy a discount of 100 yuan.

The conference also launched a number of smart life products including new Xiaomi bracelets. The initial price of Xiaomi Bracelet 7 standard version is 239 yuan, and the initial price of NFC version is 279 yuan; The initial to hand price of redmi bugs 4 standard version is 199 yuan, and the initial to hand price of Pro version is 369 yuan. Redmi Book Pro 2022 sharp dragon version starts from 4499 yuan for 14 inch and 4699 yuan for 15 inch; Mi's refrigerator opens 610l first, and the hand price is 2499 yuan.

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