Luo Yonghao and Wang Tuo's "make a friend e-commerce school chat bureau" played the second time. This time, netizens asked many sharp questions. And teacher Luo's answer was also wonderful Is it true that making a friend doesn't allow the anchor to force orders? How does Mr. Luo view the saying of "industry dark lamp"? After Miss Luo left, will it break down to make friends
For details, please see the Q & a summary below——
Netizen: it is said on the Internet that you are not allowed to hold or force the anchors who make friends. Is it true?
Luo Yonghao: that's not to say that 100% is not allowed. Don't make the scene too ugly and clumsy.
Let me give a typical case of offline retail, for example, you go to Apple His service is impeccable. In the whole process, he doesn't feel that someone wants to harass you or anything, but he won't ignore you after you go in. He just doesn't give you pressure. But if you stare and touch there, and then you don't understand it, look up and look around like this. When you look like you need service, someone will arrive in an instant. These are all very good places, moistening things silently. The people in the apple store didn't force you to buy things in the whole service process, but in fact, their script is also exquisitely trained, and they don't feel clumsy or disgraceful. I hope our live studio can do this.
Netizen: the live broadcast mode of making friends is different from that outside. How can we ensure that the live broadcast method taught by e-commerce school can be applicable to the whole industry?
Luo Yonghao: These are two different things. Our live studio has its own style, but we will study the style of teachers in our training school, and we have also developed many corresponding courses. As long as it is not illegal or illegal, we will teach it. After the anchor learns, he can decide which style to use.
Netizen: Miss Luo, what do you think you did right in this live broadcast to break the curse of "industry dark lamp"?
Luo Yonghao: the argument of "industry dark light" lacks logical support. After I became an anchor, the state strengthened supervision because there were a lot of chaos in the past, such as deceptive and performance anchors, as well as industrial and commercial non-compliance. After I joined this industry, there were several waves of rectification. Because we have been operating in compliance, we haven't found any problems in several waves of rectification, but something happened to some institutions and some anchors in the process of rectification. Therefore, some people on the Internet say that there is a dark light in the industry. I can't agree with this statement at all. It's more just a coincidence of time.
Netizen: do you care about falling in love in the office?
Luo Yonghao: the management and the object of love cannot be in the same department, which is the case in most enterprises. But we don't care about ordinary office relationships. It's not up to the company. There are requirements for the management in this regard. For example, you are a department head and an employee under you is in love with you. At this time, we don't allow you two to work in the same department.
In principle, when anchors fall in love, they will not interfere, because there is no superior subordinate relationship between anchors. Falling in love with superiors and subordinates will involve a more complex issue of workplace ethics. For example, subordinates are determined by their superiors in terms of performance, salary, bonus and promotion. As a result, they are in a love relationship. There are problems at this time.
Netizen: it's said on the Internet that you want to quit and make friends. Mr. Luo is gone. How to protect the rights and interests of consumers?
Luo Yonghao: that's a very good question. There may be a misunderstanding here. It is said that everyone came to our live studio to buy things and recognized Lao Luo. At the beginning, it was like this. Later, we spared no effort to hit out the brand of making friends in nearly two years, so now everyone recognizes the brand of making friends, whether partners or our users.
In addition, although I fade out of the management of making friends, it does not mean that I am completely divorced from this company. I have to broadcast dozens of times every year. If something happens, you can come to me at any time, so you don't have to worry about this problem. I also firmly believe that as we build the brand of making friends better and better, one day most people don't know who Luo Yonghao is, but they know who making friends is. At this time, my transition will be completely completed.
The vast majority of Apple mobile phone users only know Apple, but do not know who jobs is. For example, many elders in my hometown use Apple mobile phones. He knows that apple is a big American brand, but he does not know who jobs is. This is very common. In the final analysis, enterprises should make their brands bigger than their personal brands before they can complete their development.
In fact, I tell you responsibly that the proportion of product accidents of several anchors in China is far lower than those of large e-commerce platforms. You don't want to think about the personality of this anchor. If you want to think about a business logic and interest relationship, you will understand that an anchor has worked hard to make himself a nationally famous anchor. If he sells no problem products, the income is far greater than that of selling problematic products.
But even so, there will be problems occasionally. When there is a problem, it depends on how to remedy it, how to admit your mistake, how to compensate everyone, and how to solve the problem. However, it is absolutely impossible to expect it not to have an accident.
Netizen: if Mr. Luo doesn't appear on the camera, it won't take long to make a friend, and he will collapse soon. Do you agree?
Luo Yonghao: This is nonsense, because today my live broadcast duration accounts for less than 3% of the whole company. Many live broadcasting companies sell more than 90% of their goods by one anchor, but making friends is not the case. My presence or absence has little impact on the company's revenue. Take our daily sessions as an example, because logistics has been affected. The recent average number of sessions in the large live broadcasting room is about 10 million, and when there is no Logistics Impact in front, it is about 15 million. I can't go up or down. The fluctuation of sales volume is in the range of 8%.
So make a friend. Now it's a very healthy live e-commerce company. It doesn't matter whether I'm here or not.