Ecosia, a non-profit climate search engine, released the latest news: the global monthly active users reached 20million, with 5billion searches per month. It has the highest utilization rate in the German, French, British and American markets. The search engine was established in 2009. On the premise of ensuring long-term survival, the profits from search advertising are used to plant trees.
Although tree planting is considered as a mainstream measure to combat carbon dioxide emissions, there are many difficulties and challenges in actual operation. Poorly considered tree planting projects have also proved to do more harm than good, as they can damage existing ecosystems and even reduce biodiversity. In order to make the tree planting project develop effectively in the long term, it is not simple to buy a batch of saplings, dig a hole and insert them.
The brand update of ecosia not only seems to be trying to decorate a rather outdated appearance, but also emphasizes that it is not a symbolic green cleaner. So far, its search advertising profits have funded the planting of about 150million trees - it touts high survival rates and points out that its approach involves designing projects with local partners; Using local tree species (its product portfolio includes more than 900 different tree species, including more than 30 endangered tree species); Use satellite technology, geographical markers, photographic evidence and field visits to monitor trees for at least three years to track survival.
Ecosia also describes its projects as broad-based, with the aim of tailoring them to local communities and ecosystems - for example, in India, it cooperates with a women's organization called soceo in West Bengal to grow fruit trees and provide a reliable source of income for them and their families. The point is that trees can only survive in an environment valued by the local community.