"Longbiao", that is, the domestic film release license, has always been known as the "birth permit" of the film. Nowadays, online audio-visual programs such as online dramas and online movies also have their own "dragon standard" - online standard (online drama distribution license). The background of "net logo" is vermilion, which is just opposite to the background color of "dragon logo" on the green bottom faucet.
The title of the newly added "online drama distribution license" is divided into online drama and online film, and the license issuing authority is the State Administration of radio and television. The duel that is being broadcast is the first online drama to obtain the "online standard", and the distribution license is "(General Administration) online drama Shen Zi (2022) No. 001". The upcoming online film leaves on Jinshan has become the first online film to obtain a license, with the number of "(General Administration) wangyingshen Zi (2022) No. 001".
This means that the era of online film and online drama "online filing number" is coming to an end, and the era of more standardized and stricter "online standard" has come.
Since 2019, online movies and online dramas, like movies and TV dramas, have basically achieved unified online and offline audit standards. Even online dramas can participate in the evaluation of national awards like TV dramas, and are no longer treated differently. The State Administration of radio, film and television mentioned in the work arrangement for the rule of law in radio, television and online audio-visual in 2022 that it would further improve the legal system of radio, television and online audio-visual, and proposed to adhere to the unified guidance, standards and standards online and offline, so as to effectively promote the implementation of laws and regulations in the field of radio, television and online audio-visual.
According to the report of "netv Internet", in the past era of "online filing number", SARFT has clear placement standards for "online filing number". For example, "online filing number" must be placed at the lower right of the program title screen, and the filing number and the film and television play name shall be presented together. The font, size and color of the filing number shall be reasonably set according to the title screen, so as to be clear and easy to identify, and then it can be sent to the network platform for broadcasting.
Now "Wangbiao" is born. From the current situation, the title of "Wangbiao" is 5 seconds long, which is placed at the beginning of the program title like "Longbiao".
Text / our reporter Xiao Yang