Huawei also sells coffee? Recently, the official website of enterprise search updated a new batch of trademark applications of Huawei Technologies Co., Ltd., including two trademark applications related to "coffee". In August last year, Ren Zhengfei said that Huawei would plan more than 100 cafes in Huawei's Qingpu base in Shanghai. In addition, recently, Li Ning, China Post and other companies have sold coffee across borders, which does not prohibit outsiders from speculating that Huawei will sell coffee across borders.
Original title: "a cup of coffee absorbs cosmic energy"! Huawei also sells coffee? Ren Zhengfei once said that he would open more than 100 cafes in Shanghai!
Wen / Yan Cui
Huawei applies for coffee trademark
Recently, the enterprise examiner updated the new batch of trademark application list of Huawei Technologies Co., Ltd. on the Internet. The reporter found that in addition to the list of trademark applications related to scientific instruments and design research, there are also two trademark applications related to "coffee".
Among them, the registered name of a trademark is "Yibiao coffee absorbs cosmic energy", which is classified into 43 types of catering accommodation. The service content includes cafes, restaurants, restaurants, mobile food supply, etc. the current trademark status is awaiting substantive review; Another trademark registered name is "a cup of coffee absorbs cosmic energy", which is classified into 30 categories of convenience food, and is still waiting for acceptance.
The coffee trademark "a cup of coffee absorbs cosmic energy" applied by Huawei is a famous saying of Ren Zhengfei.
In 2014, Ren Zhengfei delivered a speech titled "a cup of coffee absorbs the energy of the universe" at a symposium with experts from Shanghai University of science and technology.
In 2017, Ren Zhengfei once again mentioned "what is a cup of coffee to absorb cosmic energy" in his speech at the Cameroon representative office.
He explained this sentence as follows: "A cup of coffee absorbs the energy of the universe, not because caffeine has any magical effect, but by using some Western habits to express openness, communication and exchange. The general customer relations you have, the pre bid plan discussion, the reply after delivery, and the conversation in the dining room... I think you are communicating, absorbing the energy of the outside world, and optimizing yourself. The form is not important, but the spiritual friendship. The coffee room is just a communication." Flow places, no matter when or where, are opportunities and places for communication. Don't narrow the understanding form. "
Huawei also held a coffee dialogue with Ren Zhengfei. Through this program, Ren Zhengfei talked to two of the three thinkers in the digital age, Professor Nicholas Negroponte and George gilde, two experts in the field of artificial intelligence Jerry Kaplan and Peter Cochrane, and Ma Kaishuo, founding dean of Lee Kuan Yew School of public policy, National University of Singapore, Detlef zuehlke, the father of the spirit of intelligent factory industry 4.0 and a professor of German production automation, etc.
It is worth mentioning that in August last year, Ren Zhengfei said that Huawei would plan more than 100 cafes in Huawei's Qingpu base in Shanghai, which would be suitable for modern youth, attract all talents, and create an atmosphere suitable for the work and life of foreign scientists. A cup of coffee would absorb the energy of the universe and let the external brain collide and hedge here.
More and more cross-border coffee sellers
As for Huawei's application for coffee trademark, some netizens also believe that Huawei is trying to prevent the coffee trademark from being registered by others, and should not enter the catering market.
Judging from the development of the whole coffee market, since last year, more and more people have entered the coffee field, and there are some leading enterprises in other fields.
According to the data, up to now, there are 159000 coffee related enterprises in China, of which 24000 were newly registered in 2021, with the growth rate of registered enterprises reaching 18.9%. According to industry estimates, the number of domestic coffee consumers has exceeded 300million.
In April this year, Li Ning Sports (Shanghai) Co., Ltd. applied for the registration of the trademark "Ning coffee". In early May, Li Ning company publicly responded that it was concerned about the consumer purchase experience of retail terminals and hoped to improve the comfort and experience of customers during shopping by optimizing in store services. Providing coffee service in the store will be an innovative attempt of Li Ning for the retail terminal consumption experience.
In February this year, China Post opened its first post office coffee in Xiamen, which aroused heated discussion among netizens. In May, the post office coffee opened its second store in Xiamen. Recently, the post office coffee also opened in Nanjing and entered colleges and universities. According to the post office coffee official wechat, on June 6, the first campus store of post office coffee landed in Southeast University.
"Two barrels of oil" and "two milk tea shops" have already entered the coffee market. In 2018, PetroChina began selling freshly ground coffee in its Kunlun hospitality convenience store. In 2019, Sinopec Yijie convenience store released its new brand "Yijie coffee". From 2019 to 2020, Xi tea and Naixue tea successively entered the coffee market.
As a coffee brand growing up in China, Ruixing coffee also achieved beautiful results in the first quarter of this year. In the first quarter of 2022, the total net income was RMB 2.405 billion, an increase of 89.5% over RMB 1.269 billion in the same period of 2021, which was the first quarterly operating profit since its establishment.
According to the Research Report of Orient Securities, the scale of China's coffee market is rising rapidly, and instant coffee is the mainstream of consumption. In 2021, the scale of China's coffee market is expected to reach 113 billion yuan, which will increase to 217.1 billion yuan by 2025, with a compound growth rate of 17.7% from 2021 to 2025.