One of Adobe's visions is to provide them with additional information about where they come from in an Internet full of photos and videos. The company's core goal is to reduce the spread of visual error messages and bring good news to content creators who are keen to associate their names with their works.
Adobe's content authenticity Initiative (CAI) project was first announced in 2019. Since then, it has released a white paper on the technology to achieve this goal, introduced the system into its own software, and cooperated with newsrooms and hardware manufacturers to achieve this goal.
This UI toolkit contains everything developers need to create a rich, browser based experience of displaying content credentials.
● c2pa tools
Developers can install this utility to create, validate, and explore content credentials on their command line, or wrap them into services to quickly equip their processes to interact with content sources.
● Rust SDK
Developers can build custom applications across desktops, mobile and services, and directly create, validate and display content credentials through our powerful rust library.
Since EXIF data stores detailed information about aperture and shutter speed, the new standard also records information about file creation, including how files are made and edited. If the company's shared vision is realized, the metadata Adobe calls "content credentials" will be widely visible on social media platforms, image editors and news websites.
Andy Parsons, senior director of Adobe's content authenticity Initiative (CAI), said: "detection [against erroneous information ] will be an arms race. Frankly speaking, good people will lose. On the contrary, we try to redouble our efforts in content authenticity, which is to prove what is true, how something is made, and who made it in meaningful cases".
Driven by Adobe, the underlying standard c2pa has been supported by many companies including Microsoft, Sony, Intel, twitter and BBC. The Wall Street Journal, Nikon and the associated press recently joined Adobe in its commitment to widely promote content authentication.