Andy Lau Responded To Audi Advertising Suspected Of Plagiarism: 100% Respect For Originality, Deeply Regretted

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On May 21, when the solar term was small and full, an advertisement jointly signed by Audi and Andy Lau became popular on the Internet, won countless reputations and was praised by millions, but it soon "overturned", and it was exposed that the advertising copy was almost completely copied. A video blogger with more than 3 million fans, Peking University mange, posted its video released on May 21, 2021. The comparison shows that Audi's advertising copy completely copied its copy, and Zeng Guofan's poetry was also a direct "reference".

Soon, Audi's official microblog, wechat video number and Andy Lau's Tiktok number were offline advertising videos.

Audi also issued a statement of apology, expressing sincere apology for the troubles caused to Mr. Andy Lau, brother man of Peking University and relevant parties due to weak supervision and lax audit in the incident, and has instructed the agency to deal with it and give a satisfactory reply to the public.

On the afternoon of May 22, Andy Lau himself responded to the matter.

He wrote on the official support association app Huazai Tiandi: "I have 100% respect for the original. This incident, I personally deeply regret the problems of the advertising team in the creative process and the trouble caused to man Ge. Audi and the advertising company are now seriously dealing with it."**

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