On the morning of June 8, Beijing time, it was reported that Apple CEO Tim Cook worried that the slow loss of privacy in today's world would force people to change their behavior patterns in the process of adapting to the new normal** Cook made the remarks at the time100 Summit on Tuesday. He is worried that today's devices are performing better and better in tracking users.
"If we start to feel monitored all the time, our behavior will change. We will start to do less, think less, and change the way we think." "In such a self-regulated world, society will change a lot," Cook said
Cook said that although he was worried about the future privacy situation, he was still optimistic on the whole. He said that Apple has provided effective tools to help users protect their data and privacy.
Under cook's leadership, Apple has been following the model pioneered by Steve jobs. Over the past few years, the company has focused on the privacy protection provided by Apple's ecosystem.
A recent series of advertisements highlighted iphone Protection of user data.
Apple is one of the few large technology companies that do not use users' personal data for profit. Although the company does use user data to train the machine learning model, it will fully anonymize the data and strip away all personal information.
Cook believes and repeatedly emphasizes that it is beneficial to give up some highly targeted privacy in a specific environment. But he ultimately believes that people should have ownership of their data and the ability to maintain privacy.
"It's hard to say whether a company or someone can clean up your data without your knowledge." Cook added, "I am deeply worried about this."