As a format jointly created by companies such as meta, Google, Samsung, Mozilla and magic leap, webxr helps to realize ar experience on browsers. However, if you want to use webxr anytime and anywhere, it depends on the support of major browser developers Recently, some people in the industry pointed out that XR has become a popular standard in front of apple
Apple has used web ar objects in the production of promotional materials such as press conference invitations
Protocol quoted industry insiders as saying that Apple's lack of support for webxr has constituted a major obstacle to the development of Web ar. However, in this report, he did not mention the apple Pixar / usdz format introduced by Cupertino technology giant in arkit 2.0.
Because Safari's WebKit engine does not support webxr, iPhone Users' augmented reality application experience will be limited. This means that consumers need to install third-party applications to use this format.
On the other hand, we do not rule out IOS users getting an AR experience on the web. After all, the usdz format created by apple and Pixar has existed since the debut of IOS 12 in 2018.
At present, several places such as apple official and Amazon have provided usdz format support. The web ar experience on iPhone seems to be very popular in commodity preview before shopping.
At the same time, the report also quoted some complaints from Jason Steinberg, director and general manager of pretty big monster, an AR marketing company.
Although the company has created relevant experiences for customers such as Netflix, Warner Bros. and discovery, Apple's absence still hinders consumers from viewing augmented reality content in the most popular way.
Unfortunately, you only need to click twice to get all these experiences per second.