On the morning of May 22, Audi released an advertisement yesterday, full of Chinese traditional culture, exquisite viewfinder and the endorsement of King Andy Lau. Many netizens called it "the best car advertisement in recent years". However, at present, the advertisement has "overturned", and the copy in the advertisement is accused of almost total plagiarism.
Man ge of Peking University, a blogger and fan with more than 3 million Tiktok, posted his video on May 21, 2021. The comparison shows that Audi's advertising copy can almost be said to copy his copy. In this regard, Audi's official response: We sincerely apologize for the trouble caused by poor supervision.
The following is the full text of Audi's statement:
We noticed that there was a discussion about copywriting infringement in a short video released yesterday. We sincerely apologize for the trouble caused to Mr. Andy Lau, brother man of Peking University and relevant parties due to weak supervision and lax audit.
The video was created by creative agency M & amp; Csaatchi submitted the report and implemented it. Based on the principle of not avoiding problems, we have instructed it to deal with the infringement of documents as soon as possible and give a satisfactory reply to the public. At the same time, before the facts are officially clarified, Audi's official channels will comprehensively take the video off the shelves.
Taking this opportunity, we also want to reiterate the importance of FAW Audi brand to originality and intellectual property protection. Behind every idea that hits the heart of the people, there are countless days and nights of accumulation. I also hope Audi will meet you with more distracted ideas and yearn for a better life.
Thank you again for your attention to FAW Audi brand.
FAW Audi sales Co., Ltd
FAW AUDI Sales Company,Ltd.