According to canalys' latest report: despite the fierce competition from Android smartphones, Apple iPhone, which is fighting in North America, still accounted for 51% of sales in the first quarter of 2022, with a year-on-year growth of no less than 19%** Thanks to this, the total sales of intelligent machines in North America in the first quarter reached 39million, an increase of 3.7%. At the same time, driven by Galaxy S / a series models, Samsung also increased its market share by 1% and now accounts for 27%.
(from: canalys)
Brian Lynch, analyst at canalys, said that the North American smartphone market has been affected by Apple A boost to strong growth. Lenovo ranks third with a 10% share, followed by TCL and Google, but only accounting for 4% and 3%.
The high popularity of iPhone 13 is a key driving factor for the growth of 2022q1 smartphone sales in North America.
With global demand becoming more uncertain, apple adjusted its strategy in 2021q4 and put more equipment in North America to better meet the new demand and orders delayed in delivery in the last quarter.
In addition, the launch of 2022 iPhone SE models also provides a more affordable choice for many loyal IOS users in North America.
Despite the lack of support for mmwave millimeter wave band, the new iPhone se is still expected to see higher growth in the next few quarters as operators increase their investment in C-band / below 6GHz spectrum.
It is worth mentioning that, despite its small size, Google's new machine has achieved quite brilliant performance, and the North American sales in 2022q1 have increased by an astonishing 380%.