The game industry has now entered an era of merger. Large publishers such as Activision Blizzard, group B and developer Bungie have been acquired. What about EA, which has been ranked top in the world? In an era when people are valuable, there are surprisingly few rumors about EA. However, according to foreign media puck new reporter Dylan Byers, the sports game giant has also made a lot of moves behind its back.
According to Byers, Comcast recently proposed the idea of merging nbcuniversal and EA. This new entity will be managed by Andrew Wilson, the current CEO of EA. Obviously, due to the leadership and price issues, the two sides did not reach an agreement. When foreign media contact EA, the answer is that they will not reply to rumors and speculation.
According to Byers, EA has been looking for a sale and has worked with big buyers such as Disney, Apple , Amazon negotiated. EA believes that the deal with Disney is the most attractive. ESPN may be spun off and merged with EA, but this may be just wishful thinking.
It is reported that EA contacted Disney as early as March this year and proposed to establish a "more meaningful relationship". This relationship may go beyond the basic licensing transaction (EA has cooperated with Disney in various Star Wars games), but "mouse" did not take the bait. According to Byers, Comcast nbcuniversal is still the party most interested in doing business with EA.
EA currently has a market value of $36 billion, but if it is acquired, the actual transaction amount will far exceed this figure. Interestingly, according to the above report, EA seems to be looking for potential buyers outside the game industry, rather than traditional buyers such as Microsoft and Sony.