2020 is called "the first year of online concert". Because of the epidemic, online concert has directly become an independent performance form in this year. After nearly two years of development, online concerts have been "out of circles" frequently, but it seems that they are still on the road and are still looking for suitable business models.
Since April, every Friday, news of online concerts has come to our eyes from time to time: from the replay of Leslie Cheung's concert on April 1, to Cui Jian's online concert on April 15, and then to Jay Chou's concert last Friday. On the evening of May 27, Luo Dayou's first video number online concert and Stefanie Sun's Tiktok online singing and chatting concert appeared at the same time.
Source of picture material: Tiktok, luodayou video Number
Netizens joked that "luodayou is the youth of the Post-70s and Stefanie Sun is the youth of the post-90s". There are also post-90s fans who told the reporter of the daily economic news: "I see Stefanie Sun and give luodayou to my parents.".
Luodayou online concert
Over 40million visitors
At 20:00 on May 27, Luo Dayou's first online video Number concert officially started. The concert consists of three parts, namely, the mark of time, children's music proverbs and love song 2022. The song list includes almost all Luo Dayou's Golden Songs, including childhood, dream, proverbs of love, love song 1990, stories of time, etc.
The online concert began with a performance version of the world of mortals. As of 23:50, more than 41million people had seen Luo Dayou's live broadcast, and more than 83million people liked it.
Image source: live broadcast screenshot
Earlier, Luo Dayou said in the promotional film, "it has been two years since I last performed on the mainland stage. I have been thinking about how I should meet and sing with you again. So I have the plan for this concert."
Although he is about to turn 68, luodayou never refuses new things. In addition to the first experience of this online concert, he has also released digital collections before. All three pieces of digital black glue have been sold out, with a sales volume of 1.785 million yuan.
For this year's very popular nostalgic performance, luodayou said: "when we were young, we were eager to grow up, but now, we also miss the past."
Stefanie Sun's online singing and chatting meeting
More than 240million viewers
On May 27, Stefanie Sun's "how are you? -- Stefanie Sun's Tiktok online singing and chatting meeting" began at 8:00. At the beginning, Stefanie Sun had a warm chat with thousands of netizens. Then he sang with deep affection and read the letter with the majority of netizens. She also read, "the letter said that when we can meet offline, we will ask each other to have dinner together", which immediately aroused the resonance of the majority of netizens.
Stefanie Sun seems to want to carry on the "unpopular" in her repertoire to the end, starting with "rain or stop" and ending with "windbreaker". In the middle, I sang "meet" in response to the audience's voice.
Unlike Luo Dayou's "natural sense" of singing "bathing in the stars" on the grass, Stefanie Sun and the band performed in a "large rehearsal room" full of lights and carpets.
I don't know if she is wearing white clothes. Stefanie Sun on the screen looks fatter than before, but her affinity is still full. It can be seen that the live broadcast is carried out in a very real and natural state. When she sang the song "very good", Stefanie Sun couldn't find her breath in the chorus, laughed, and the band stopped and walked again.
However, both the host and the singer seemed to have some defects in their voice lines, and they were roast by industry people whether they were in a hurry. It's amazing to "mess" into fitness videos. Although this is not Stefanie Sun's first concert on the line. In june2020, Stefanie Sun's 20th Anniversary Tour "concert tour just before sunset" was affected by the epidemic and turned to live online. But unexpectedly, the end of this time was still very hasty. After the last popular song "windbreaker" was sung, the concert suddenly stopped. Netizens wondered: is it over?
Image source: live broadcast screenshot
Then the netizens turned to the production unit of the social networking platform, "who planned to be beaten by me, and the singer asked her to sing well? What's the matter with the sudden closing of the last song before it's finished?" "I was forced to unload the rhythm of Tiktok, and I didn't finish the last song. It was terrible."
After about ten minutes, the signal switches back. Stefanie Sun made a brief apology, saying that the signal was cut off just now, and she sang "windbreaker" again. Then she said goodbye to everyone. It was the end of this live broadcast, which was watched by 240million people.
Tiktok vs wechat, who is the winner
According to time finance, from August 3 to September 9 last year, Tiktok held seven summer concerts in a row. In the form of online concerts, it brought special band shows such as yudingsi, hedgehog band, summer invasion enterprise painting, special singer shows such as Zhanghuimei, Stefanie Sun, Chen Li, Ouyang Nana, and launched a special show for Tiktok musicians. Among them, Stefanie Sun, Ouyang Nana and other audiences exceeded 10 million. According to statistics, more than 40million people have watched the seven concerts, and more than 600million people have praised Stefanie Sun at the end.
At the same time, the wechat video number has also become the carrier of online concerts. From Xicheng boy last year to cuijian, Jay Chou and luodayou, they have made many attempts. In December last year, Westlife, the Irish group Westlife, started singing on the video number, bringing popular songs such as my love and uptown girl. The number of viewers exceeded 20million; On April 15 this year, Cui Jian ignited wechat with rock and roll, with a total of 63.7 million views; Last week, Jay Chou's two online reruns also attracted more than 100 million people.
With the trend of online concerts, Tiktok, video number, Netease cloud, Tencent music, etc. have made relevant layout. Last year, Tiktok's summer song fair was in the form of paid viewing. Visitors need to pay 1~30 yuan to enter the venue, and wechat video numbers are in the form of brand sponsorship.
However, in the future, how to better combine artistry, appreciation and commercialization in concerts is still the direction for major platforms to explore, and the dispute over traffic and content of major platforms may continue for a long time.