After Gucci, Balmain, Balenciaga and other luxury goods have set foot in Web3, prada from Italy has also joined the ranks and will release its own NFT with the help of blockchain technology According to WWD, prada will launch 100 limited edition Ethereum NFTs on June 2 to coincide with its latest product launch activities. Prada incorporated NFT play into her clothing sales activities
Screenshot from WWD
It is reported that Prada will add NFT elements to its monthly "time capsule collection" activities. At the same time, the brand will also launch community services on discord, which is the headquarters of many NFT fans, including NBA and other large institutions to increase their influence on this group.
The "time capsule collection" activity began in 2019. Prada will provide limited edition products in specific markets within 24 hours on the first Thursday of each month. Each item carries a serial number and is delivered in custom packaging.
Prada believes that the limited play method of the "time capsule collection" activity is similar to the scarcity of NFT, so it combines the two.
From next week, the products sold by "time capsule collection" will have an exclusive version of NFT, and previous customers will also have the opportunity to obtain NFT. Even the buyers who purchased the first "time capsule collection" activity products in December 2019 will also receive NFT.