In China, the scale of educational publishing accounts for more than 60% of the book publishing market, and the people's Education Publishing House (hereinafter referred to as "people's education society"), which has won the first place in the comprehensive evaluation of the overall economic scale of national publishing units, has a market share of more than 50% of its teaching materials.
On May 27, the people's education society, which was involved in a dispute over the illustration of primary school textbooks, once again took the top spot in the hot search. The topic related to the people's education pad with a price of more than 4000 yuan also attracted attention.
This large-scale publishing house, founded in 1950, has entered the public eye with its business territory covering six fields: teaching materials, teaching aids, books, periodicals, electronic audio-visual products and digital products.
According to the official website of the people's education society, the society was established on December 1st, 1950. It is a large professional publishing house under the Ministry of education. In december2010 and march2011, China Education Publishing and Media Group Co., Ltd. and China Education Publishing and Media Co., Ltd. were successively established, and the people's education press became its core member unit.
At present, PEP has become "the single publishing house with the strongest comprehensive strength in China", and has been ranked the first in the comprehensive evaluation of the overall economic scale of publishing units in China for many years. By 2020, the society has more than 1100 employees, including more than 70 doctors (including 5 postdoctors) and more than 260 senior professional and technical positions.
According to the information on the official website, since its establishment more than 70 years ago, the people's education society has presided over or participated in the formulation of the syllabus and curriculum standards for various subjects in primary and secondary schools, undertaken the editing and publishing task of the national unified compilation of three subject textbooks (ethics and the rule of law, language and History), and compiled and published 11 sets of national general primary and secondary school textbooks. By 2020, it has published more than 70000 kinds of publications, with a circulation of more than 75billion copies.
While PEP is leading the education publishing industry, its business segment is also expanding. The company's products currently cover six major sectors, including teaching materials, teaching aids, books, periodicals, electronic audio-visual products and digital products.
Among them, the PEP teaching materials cover all education stages from preschool to colleges and universities, as well as various fields such as occupation and language. In 2020, the people's Education Society issued a total of 3.887 billion textbooks for primary and secondary schools, including 925million textbooks for three subjects compiled by the state.
In China, educational publishing is the largest category in the book publishing market. According to the data of the State Press and publication administration, the overall scale of China's book market in 2017 was about 180billion yuan, of which the scale of educational publishing was about 110billion yuan, accounting for more than 60%. According to the report of dazhong.com in 2019, the market scale of teaching auxiliary books alone is conservatively estimated to reach 30billion yuan.
In 2020, the people's education society revealed that the basic education curriculum reform in 2000 had brought about a situation in which one or two hundred publishers competed at the same time, but even so, the teaching materials of the people's education society still occupy more than 50% of the market share.
The people's education society, which attaches importance to the integration of traditional publishing and digital publishing, has also developed a digital product map early, including the popular people's education pad.
According to the official website, the people's education pad is an intelligent teaching terminal designed by the people's education press for primary and secondary school teachers and students. It is pre loaded with genuine people's education digital textbooks, which can "effectively improve classroom teaching efficiency and learning interest in an information-based environment".
The observer network found that as early as may2015, the people's education society had brought people's education pad, "people's education free reading" point reading pen, people's education digital repeater and other electronic products to the exhibition.
In november2016, the second generation educational pad was unveiled at the 71st China Education Equipment Exhibition. At that time, the people's Education Society said that the second generation of people's education pad had served more than 50 schools in Zhuhai.
At present, there are two types of educational pads that can be ordered. They are priced differently according to the storage capacity and warranty period. The price range is between 3680 yuan and 4380 yuan.
Source: Zhongxin longitude and latitude
On the afternoon of May 27 this year, Zhongxin Jingwei found that the configuration and price introduction of the product had been deleted from the official website of the people's education society, and only the product features and user feedback were retained. According to the official customer service of the people's education society, at present, the people's education pad is not sold to individual consumers, but is purchased by the school in a unified manner. The purchase price is subject to the price disclosed on the official website, and there is no such preference as "preferential treatment for large quantities".
At the same time of launching digital products, the digital teaching material platform of the people's education society is also expanding.
According to the official website of PEP, in 2018, PEP released the third generation of digital textbooks for PEP; In 2022, the people's education digital textbook platform will cover the people's Education Edition, Guangdong edition, Jiangsu edition, Hebei edition and Anhui edition, with more than 30million users.
In addition, education and training has also brought a large number of orders to the people's education society. According to the data of wind, a financial information platform quoted by China Singapore Jingwei, since 2021, the people's education society has won the bid for three teacher training programs of the Education Department of Inner Mongolia Autonomous Region and the Education Department of Gansu Province, with a cumulative turnover of 5.236 million yuan, including 3.988 million yuan for the teacher training program of ethnic schools of the Education Department of Inner Mongolia Autonomous Region alone.
Local publishing units and Xinhua bookstores play an important role in the distribution of textbooks by the people's education agency.
An article on the official website of the people's education society in 2020 disclosed that the current scope of application of the unified textbook for three subjects is 150million students in the compulsory education stage and more than 30 million students in the high school stage. It is necessary to ensure that they "arrive at the book before class and have one book in each hand".
To ensure the printing of national textbooks, the people's education society has explored and established a textbook supply cooperation mode of "rent agency" with publishing units all over the country. The so-called "rent agency" means that the people's Education Society formulates the National Textbook manufacturing plan and the scope of supply in various regions, compiles primary and secondary school textbooks side by side to make paper type, provides paper type supply methods, and provides paper type, copper zinc plate and sample books according to reasonable needs. The local government will provide the required plate making quantity, enter into a rental contract with the people's education society, and pay the rental fee according to the contract.
At present, the people's education society has textbook rental agencies all over the country, including Jiangsu Phoenix media, Guangdong textbook publishing center, Gansu textbook publishing center, Tibet people's publishing house, etc.
In recent years, the people's education society has transmitted teaching materials to printing plants all over the country through the Internet, and sent a set of sample books at the same time. Xinhua Bookstore is an important part of delivering books to students.
According to the records of the people's education ethos (a chronicle of the 65th anniversary of the construction of the people's Education Press), in December 1950, the Ministry of education and the General Administration of publication jointly issued the decision on the selling price and production and supply methods of textbooks in the spring of 1951, requiring the people's education society to undertake the task of producing and manufacturing textbooks for primary and secondary schools in North and East China in the spring of 1951, and to supply paper forms to other regions in a unified manner, with local Xinhua bookstores making goods in different areas.
In 1951, with the approval of the General Administration of publication, the people's education agency and the head office of Xinhua Bookstore jointly held the first national textbook publishing conference.
Such cooperation has been going on for 70 years. The article on the official website of the people's education agency mentioned that when the COVID-19 broke out in 2020, the teaching materials were once placed in the warehouse of Xinhua bookstore or printing factory.
In 2020, the COVID-19 broke out, and the "textbook people" including the staff of Xinhua Bookstore ensured the "arrival of books before class" (Figure source: the official website of the people's education agency)
Under the huge business scope and supporting distribution process, the people's education society has been on the list of various "China's top ten publishing houses" for many years, and its investment activities are also being actively carried out.
According to enterprise survey data, people's Education Publishing House Co., Ltd. (formerly known as people's Education Publishing House) has invested in 12 enterprises, including 6 existing and active enterprises, including people's education textbook Center Co., Ltd., people's education electronic audio-visual publishing house Co., Ltd., people's Education Digital Publishing Co., Ltd., people's education Cultural Exchange Center Co., Ltd Shaanxi northwest Renjiao Yucheng culture media Co., Ltd. and Anhui Xinhua Printing Co., Ltd., and the other 6 enterprises have been cancelled / revoked.
On May 26 this year, the illustrations in the mathematics textbook of the people's Education Edition triggered a controversy and made a hot search. Netizens found that the illustrators had some problems, such as strange painting style, strange expression, inappropriate dress elements, exposure of private parts, etc.
At noon on the 26th, the people's education press announced on its microblog that it had begun to redraw the covers and some illustrations of Mathematics Textbooks in relevant volumes, improve the painting style and artistic level, and give full play to the educational role of the covers and illustrations of textbooks. At the same time, the cover and illustrations of the published textbooks will be comprehensively evaluated to further improve the design quality.